Head of Business Intelligence & Analytics

Role Overview

We’re hiring a hands-on Head of BI & Analytics to drive and own our data-analytics function. You’ll translate raw data into actionable insights, deliver best-in-class Power BI reporting, and partner across the business—from the CEO to junior team members—to enable data-driven decisions.

Note: This is an in-office, “roll-up-your-sleeves” Individual Contributor role. If you want people-management rather than hands-on work, or if you need remote flexibility, this isn’t a fit

Key Responsibilities

1. Intelligence & Delivery

• Partner with senior leadership to identify BI needs, define an analytics roadmap and strategy, and deliver insights that drive targeted outcomes.

2. Data Development & Governance

• Architect, build and maintain ETL/ELT pipelines using SQL Server, Azure Data Factory and Synapse.
• Collaborate with the Data Science team to unify and maintain our corporate data lake.
• Ingest and integrate data from NetSuite ERP, Salesforce CRM and other SQL databases.
• Ensure data quality, consistency, security and documentation in collaboration with the technology team.

3. Reporting & Visualization

• Design and maintain Power BI dashboards for daily, weekly and monthly KPI tracking (sales, customer success, finance, etc.).
• Lead weekly trading meetings with standardized KPI packs to highlight performance trends and flag challenges.
• Optimize models for performance and self-service reporting.

4. Deep-Dive Analysis & Market Insights

• Conduct root-cause and trend analyses on operational and commercial metrics.
• Research and share market and industry data analysis to inform sales and marketing strategies.
• Leverage AI-driven analytics to enhance insight depth, automate pattern detection, and surface predictive trends.

5. Internal & External Communications

• Prepare and present findings—in English and Turkish—to stakeholders at all levels.
• Equip senior leaders with concise analyses and reports; support junior colleagues with ad-hoc requests.

6. Cross-Functional Collaboration

• Work closely with Sales, Marketing, Product, Finance, Pricing and Operations to define metrics, set targets and measure initiative impact.

7. Culture & Team Leadership

• Champion a facts-first culture: objectivity over opinion.
• Spearhead the use of AI-driven analytics and thrive in a lean setup— managing a team of one.

Must-Have Qualifications

Education & Experience

• Bachelor’s in Computer Science, MIS, Mathematics, Statistics, Economics or related
• 10+ years in BI/Analytics with ≥5 years leading a reporting/analytics function
• Startup or e-commerce/marketplace background a strong plus

Technical Expertise

• Microsoft analytics stack: SQL Server, Azure Data Factory/Synapse, Azure Data Lake, Power BI (DAX, T-SQL, data modeling, tuning)
• ETL/ELT integration from ERP and CRM (NetSuite, Salesforce knowledge will be a plus)
• Proven use of AI-driven analytics tools (e.g. Azure ML, AutoML) to automate and surface insights
• Advanced Excel, SQL, Python proficiency
• Agile delivery (Scrum/Kanban) and data-project best practices

Soft Skills & Mindset

• Fluent in English and Turkish, with polished presentation skills for senior stakeholders
• Highly analytical and metric-obsessed—“live and breathe” KPIs
• Self-starter: drives end-to-end projects in fast-paced, ambiguous environments
• Exceptional collaborator and communicator, organized and detail-oriented

• Opportunity to lead a critical function in a high-growth start-up
• Competitive salary and equity package
• Fast-paced, collaborative environment where data powers every decision
• The office is in Levent (Europe) in Istanbul
• This role reports to the co-founder and CFO