Marketing Manager

​​WHAT YOU’LL DO​

As a Marketing Manager, you will drive brand and customer growth in the Sales Market by translating global strategies into locally relevant marketing and customer plans. You will lead impactful marketing execution, ensure strong commercial results and maximize the effect of marketing investments through data‑driven decisions and effective prioritization. Through strong leadership and close cross‑functional collaboration, you will develop your team, strengthen ways of working across functions and secure consistent follow‑up on customer and business performance. In this role, you will be responsible for the Sales Market Türkiye, consisting of Türkiye, Kazakhstan and Georgia.

You will:

• Lead and drive brand and customer growth in the Sales Market by translating global strategies into locally relevant actions
• Develop and execute a customer, marketing and communications plan that builds brand relevance and delivers commercial results
• Drive short‑ and long‑term growth of the customer base, sales and brand performance through a data‑driven, omni‑channel approach
• Plan, allocate and follow up on marketing investments across media, content, pr and customer initiatives to maximize business impact
• Secure effective loyalty activations in line with global frameworks while ensuring operational efficiency
• Monitor and follow up on key marketing and customer KPIs such as traffic, conversion and customer activation
• Collaborate closely with commercial and other sales market teams to ensure alignment and strong follow‑up on business results
• Continuously improve processes, tools and cross‑functional ways of working to enhance efficiency and customer experience
• Provide clear direction and enable cross‑functional collaboration to support problem‑solving, knowledge sharing and customer‑centric improvements
• Set priorities, empower decision‑making and ensure accountability to secure consistent execution and performance
• Lead, coach and develop the marketing team, strengthening collaboration and delivery
• Identify and develop future talents, supporting succession planning and recruitment for key marketing roles

WHO YOU’LL WORK WITH​

As a Marketing Manager, you will work closely with Sales Market leadership, Commercial teams, Digital, Retail, People, and other support functions. You will collaborate across functions and with Global Marketing to secure alignment with global strategies, enable strong local execution and drive consistent customer and business impact across channels.

WHO YOU ARE​

We are looking for people with…

• A degree in Marketing, Communications, Business or a related field
• 8+ years’ leadership experience in marketing, sales or customer functions
• A proven track record of delivering customer‑centric results across brand, communications and media activities
• Experience working with omni‑channel marketing
• Solid analytical skills with the ability to translate data into clear strategies and action plans
• Experience in marketing investment planning, follow‑up and performance analysis
• Excellent communication skills with the ability to engage and align teams across functions
• Fluency in English, written and spoken

And people who are…

• Customer‑centric and commercially driven, with a strong sense of brand responsibility
• Confident leaders who inspire, empower and develop their teams
• Proactive, structured and comfortable setting priorities and making decisions
• Collaborative and open‑minded, with the ability to work across functions and markets

WHY YOU’LL LOVE WORKING HERE ​

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

More specifically, we offer:

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• H&M Incentive Program – HIP. Learn more about the program here.
• Private medical and health insurance
• Meal Allowance
• Transportation Allowance
• Baby gift card
• Additional vacation days (Marriage, Paternal, Bereavement)
• Paid Casual Leave
• Birthday Leave (Subject to 1 year of service)
• Long service reward at 10,15 & 20 years anniversary
• Endless career opportunities

JOIN US​

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time role and the Marketing Manager reports to the General Manager.

If you feel that this is an opportunity that will drive you, please apply with your CV in English no later than 28 June 2026.  Due to data privacy policies, we only accept applications via our career page.

Take the next step in your career with us. The journey starts here.

​*we are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​