Marketing Senior Manager

About ZainCash

ZainCash Iraq is a leading mobile wallet in Iraq and recognized as Forbes top Fintech company of 2023 and 2024 as well as GSMA’s Best Mobile Innovation Supporting Humanitarian Situations. The company offers a range of consumer and business services including local and international money transfer, bill payments, companion payment cards, payroll, aid disbursement, and more. For more information, please visit www.zaincash.iq.

Responsibilities

• Develop and execute a holistic marketing strategy that balances Brand Awareness (Marcom) with Performance Marketing (Growth).
• Lead the execution of user acquisition (UA) campaigns, focusing on lowering Customer Acquisition Cost (CAC) while increasing ROI.
• Oversee the marketing budget, ensuring funds are allocated efficiently across digital and traditional channels based on attribution data.
• Champion the use of tools like Adjust to track campaign sources, attribute installs correctly, & Oversee Customer Engagement campaigns using tools to drive retention and reduce churn.
• Manage and mentor a diverse team, including the Marcom Manager, Graphic Designers, and Marketing Supervisors.
• Lead and Implement specialized CVM (Customer Value Management) journeys.
• Align with Product and Sales teams to ensure marketing campaigns support new feature launches and merchant network expansion.
• Maintain brand consistency and communication across all channels (In-app, Podcast, Social, PR, and Offline).
• Conduct competitor analysis and market research to stay ahead of Fintech trends in Iraq and the region.

• Experience:
  5+ years of Marketing experience.
  At least 2 years as a Marketing Manager.
• Education:
  Bachelor’s degree.
  MBA is a plus.