Net Revenue Management Insights Manager

Overview

Are you ready to explore PepsiCo and be part of this iconic multinational?

PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.

Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?

Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.

We are looking for a Net Revenue Management Insights Manager to join our Insights team (based) in Istanbul. The individual will be responsible for Net Revenue Management Insights Manager and directly report to Business Intelligence & RM Insights Manager.

A Space to Be You

PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.

• Develop key RM insights in order to guide RMS team to develop category brand price architecture.
• Manage Strategic RMI projects to develop strategic insights on opportunities to differentiate pricing by channel, pack formats, define what is driving differentiated price perception and which levers PEP has to pull to change the positioning, based on consumer perception.
• Execute PPA researches such as Bchopp, which builds a holistic understanding that enables RM Strategy to develop consumer / shopper driven pack price architecture by channel / region / occasion. Fuel RM strategy with strategic insights by assessing satisfaction with current PEP and competitor PPA, identifying the white spaces for PEP in PP portfolio, linking pricing strategy & price tier management with Occasions, Channels, Shopping Mission/Region.
• Analyze long term trends, interaction across various product segments, channels in order to define future opportunities.
• Manage analysis and run ad-hoc tactical researches to define brand/category/SKU / channel based price elasticities to fuel discussions around channel /customer level PPA differentiation.
• Execute detailed PPA researches (Neurosience, ConJoint, Perceived Value etc.) to validate pricing, promo and pack-price scenarios.
• Regularly track price range, define hot price points, monitor category / brand performances within price ranges, highlight bestselling SKUs for each range and identify opportunity areas to gain competitive advantage in market.
• Develop advance promotion insights in order to drive shopper-centric approach and support DX & RMI head to guide RMS team while shaping strategical and tactical promo decisions.
• Partner up w/ ESSA CoE team in tool development process and implementation of key ESSA NRM Insight projects (price tiering, etc)
• Execute in-market tests of key NRM plans and hypothesis and provide insight to shape NRM strategies.
• Provide pricing insights to highlight new pack type / size introduction, delist and price increase/decrease opportunities which will maximize the market share, revenue, and volume.
• Post tracking and reporting of all key NRM actions and measuring size of the prize.
• Actively participate and share key insights in quarterly NRM councils.

• Strong Revenue Management insight capability – minimum 7-8 year-experience in revenue management insights, analytics or revenue management strategy teams.
• Commercial experience especially in revenue management is an asset.
• Highly numerate with very strong analytical thinking with proven ability to connect data & insight from category consumption, brands drivers, macro & micro economic trends, and future forces of consumer change and deliver clear outlook scenarios along with implications for the business.
• Strong communication and presentation skills to be able to clearly distil a lot of complex data and information into actionable insights for the marketing/business. Ability to convert complexity into simplicity, emphasizing the broad picture and picking out key detail
• Strong analytical skills, able to synthesize and integrate learning from multiple sources and see the connections in data, trends, events etc. to generate insights.
• Ability to combine data, judgment and experience to make effective decisions in complex situations and when there is a lot of uncertainty or ambiguity.
• Ability to manage, coach and develop agencies/people
• Experience in developing and maintaining relationships with external agencies.
• Proven ability to collaborate with a broader groups, high communication skills
• Fluent English& Turkish