Performance Marketing Manager

About Lucida AI

Lucida AI is building the future of AI-powered communication and language learning.

Our flagship product helps people improve their spoken English through natural, real-time conversations with AI tutors. By combining proprietary speech technologies, realistic voice experiences, and AI-driven personalization, we help users build real fluency and confidence in speaking.

Lucida AI has been downloaded by millions of users globally and continues to grow rapidly. To accelerate this growth, the company has recently secured $6.7M in investment from leading investors.

Our mission is to create the most natural way for people to practice speaking with AI — voice-first, personalized, and accessible anytime, anywhere.

Behind this growth is a small, high-impact team that moves fast, cares deeply about product quality, and believes great mobile experiences can genuinely change people’s lives.

The Role

As a Performance Marketing Manager, you will lead the user acquisition strategy for Lucida AI’s global consumer product.

You will be responsible for planning, executing, and optimizing performance marketing campaigns across multiple channels to drive profitable growth. This role is ideal for someone who understands mobile subscription economics, thinks in terms of LTV vs CAC, and thrives in fast-paced, data-driven environments.

You will work closely with product, data, and creative teams to scale Lucida AI’s user base globally.

What You’ll Be Doing

◦ Plan and execute global user acquisition campaigns across platforms such as Google Ads, Meta, TikTok, Apple Search Ads, and other channels

◦ Optimize campaigns based on key metrics such as CAC, LTV, ROAS, and retention

◦ Analyze campaign performance and continuously run experiments to improve efficiency and scale

◦ Work closely with creative teams to develop high-performing ad creatives and messaging

◦ Identify new growth opportunities across markets, channels, and audiences

◦ Manage budgets and allocate spend across channels to maximize profitable growth

◦ Collaborate with product and analytics teams to improve attribution, tracking, and funnel performance

◦ Monitor industry trends and test new marketing platforms and strategies

What You’ll Bring

◦ 3+ years of experience in performance marketing or user acquisition

◦ Experience managing campaigns across platforms such as Google Ads, Meta, TikTok, or Apple Search Ads

◦ Strong analytical mindset and experience working with marketing data and performance metrics

◦ Deep understanding of mobile app growth and subscription business models

◦ Experience optimizing campaigns based on LTV, CAC, ROAS, and retention metrics

◦ Experience working with attribution tools, mobile analytics platforms, or MMPs is a strong plus

◦ Ability to manage marketing budgets and scale campaigns efficiently

◦ Strong collaboration skills when working with product, data, and creative teams

What We Look For Beyond Skills

◦ Strong curiosity and experimentation mindset

◦ Comfort working in a fast-paced startup environment

◦ Ownership mentality and accountability for growth outcomes

◦ Ability to think strategically while executing campaigns hands-on

◦ Passion for building products used by millions of people globally

• High Ownership & Real Impact - Your work directly drives global growth
• Fast-Growing AI Startup - Learn fast, build fast, scale fast
• Flexible Work Culture - Outcome-driven, not hour-driven
• Competitive Compensation - Based on experience and performance
• Top-Tier Equipment - MacBook, large screen, and premium tools
• Learning & Development Budget - Keep leveling up
• Founder-Level Access - Work closely with founders and product leaders
• Global Product Exposure - Build products used across multiple countries