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Performance Marketing Manager (Türkiye)

icon building Company : Falò
icon briefcase Job Type : Full Time

Number of Applicants

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Job Description - Performance Marketing Manager (Türkiye)

fal is building the next generation of generative media infrastructure. Our platform gives developers, creators, and enterprises a single API for the fastest, most reliable generative models across image, video, audio, and 3D. We’re growing fast, and performance marketing is a core driver of how we capture and convert demand.


Why this role matters


You’ll own and scale our performance engine end-to-end. From high-velocity model launches to paid acquisition across search and social, you’ll drive qualified traffic, conversions, and revenue.


What you’ll do



  • Build and scale a high-performing acquisition engine across search and paid social

  • Own Google Search: launch agile campaigns for frequent model releases and build always-on campaigns that convert high-intent traffic into revenue

  • Own paid social (Meta, TikTok, YouTube, Reddit): collaborate with creative and content teams to produce quickly, test aggressively, and scale what works

  • Partner with marketing and product teams to align on priorities, launches, and messaging

  • Drive experimentation across channels, landing pages, and funnel conversion

  • Analyze performance deeply: identify bottlenecks, surface insights, and recommend product and marketing improvements

  • Build scalable reporting and attribution to tie spend to revenue

  • The majority of the team is based in San Francisco; this role requires 3-4 hours of daily overlap with PST for alignment and fast execution.


You’ll thrive in this role if you



  • Have 3-6 years of experience in performance marketing at high-growth startups

  • Have strong hands-on experience with Google Ads and paid social platforms (Meta, TikTok, YouTube, Reddit)

  • Have experience in B2B and/or prosumer markets (developer tools, SaaS, or similar)

  • Are highly data-driven and detail-oriented. You care about the numbers and what drives them

  • Move fast, test constantly, and are comfortable operating in ambiguity

  • Go beyond campaign execution. Proactively suggest product and growth improvements


Bonus:



  • You have an existing network for producing high-quality ad creatives quickly

  • Experience marketing technical or developer-focused products


What we offer at fal



  • High-impact role with direct ownership of growth

  • Fast-paced environment with constant learning

  • Competitive compensation and equity

  • Regular team offsites and in-person collaboration opportunities


 

Original job Performance Marketing Manager (Türkiye) posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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