Portfolio & Marketing Intelligence Manager

Role Purpose

The Portfolio & Marketing Intelligence Manager drives the analytical and governance backbone of portfolio and marketing decision-making. The role owns portfolio performance monitoring, marketing investment tracking, and cross-functional planning integration—ensuring that brand and resource decisions are supported by disciplined routines, clear scorecards, and actionable recommendations.

Key Responsibilities

1) Market, Channel & Competitive Intelligence

• Consolidate market performance signals and competitive moves (Nielsen, brand equity, search, incidence tracking data).
• Monitor channel and region dynamics (e-commerce vs. traditional, key account developments, assortment and availability signals) in partnership with Sales/RGM.
• Provide concise intelligence updates that inform portfolio actions and marketing resource allocation.

2) Portfolio Governance & Performance Management

• Run portfolio governance reviews (monthly/quarterly), including agenda setting, materials, action logs, and decision follow-up.
• Maintain portfolio performance scorecards and dashboards across priority brands, categories, and segments (volume/value, share, price mix, distribution, promo intensity, and profitability proxies where available).
• Support portfolio choices through structured analyses in partnership with Finance and Brand Teams.

3) Marketing Investment  (A&P, Media, Campaigns)

• Own the marketing investment performance tracking approach (A&P allocation, working vs. non-working, touchpoint efficiency, and campaign impact readouts).
• Partner with brand, media, and agency teams to evaluate media performance and diagnose drivers of efficiency (reach, frequency, quality, timing, creative rotation, etc.).
• Establish standard post-campaign evaluation routines and ensure learnings are captured and reused (test-and-learn agenda, learning library).

4) Cross-Functional Planning & Integration

• Act as the day-to-day integrator across Marketing, Sales, RGM, Finance, and Supply Chain to align assumptions, phasing, constraints, and actions.

5) Ways of Working, Tooling & Capability

• Standardize templates and reporting logic to improve consistency and speed of decision-making.
• Improve data quality and accessibility by coordinating with Data/BI teams on dashboard requirements, refresh cadences, and KPI definitions.

Key Deliverables / Outputs

• Portfolio performance dashboard/scorecard with agreed KPI definitions.
• Monthly/quarterly portfolio performance readouts with recommended actions.
• Marketing investment tracker (A&P, working/non-working, campaign summaries) and post-campaign report templates.

Skills & Competencies

• Strong analytical capability with the ability to translate data into clear actions.
• Expertise in performance management, marketing success, and business planning routines.
• Comfortable with ambiguity; structured problem-solving and strong prioritization.
• Strong project management/governance discipline and attention to detail.
• Influencing skills in a matrix environment; confident stakeholder management.
• Storylining and executive-ready communication.

Experience / Background (Guideline)

• 5–8+ years in roles spanning business planning, portfolio/brand performance, analytics, or strategy.
• Hands-on experience with dashboards and data tools.
• Familiarity with A&P budgeting, media metrics, consumer data tracking, and cross-functional planning processes.

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