Regional Sales Manager - Middle East & Africa

TOMRA Food is a multinational organisation and a leading provider of sensor-based sorting, peeling and integrated post-harvest solution for the food industries. Transforming global food production to maximise food safety and minimise food loss by making sure Every Resource Counts™, has been our strength for over 50 years. 

At TOMRA, we want people to innovate, show passion in their work and be responsible. We encourage the freedom to innovate and take risks that result in breakthroughs that challenge the status quo. We value passion that focuses and commits to meeting success. We believe in a responsible and safe mindset that takes care of our customers, products, and fellow employees. 

Join the resource revolution!

We will be accepting applications until Wednesday 4th February 2026.

TOMRA Food is seeking a dynamic and strategic Sales Manager, Middle East & Africa to lead one of our fastest growing business units in the Middle East and Africa. This role combines sales leadership, market development, and people management, with responsibility for driving revenue growth, expanding market presence, and scaling a high-performing regional team. 

As the regional Sales Manager, you will be a key member of the EMEA Sales Management Team, shaping regional strategy and delivering results across diverse markets and industries. 

Key Responsibilities:

• Develop and execute a regional go-to-market strategy to maximise growth and profitability, with a focus on process vegetables and potato business, nuts & dried fruits, citrus, and expansion into new markets. 
• Lead, mentor, and manage a team of Area Sales Managers to achieve individual, team, and regional sales targets. 
• Grow existing customer relationships while identifying and securing new business opportunities across fragmented customer bases, including farmers, processors, and mixed industrial clients. 
• Track, analyse, and report on key sales metrics, pipeline, and forecasts, providing regular updates to senior management. 
• Act as a senior escalation point for critical customer issues, coordinating cross-functional teams to ensure timely resolution. 
• Drive customer engagement initiatives, including site visits, trade shows, and technical demonstrations, fostering brand awareness and market credibility. 
• Collaborate with internal teams (Pre-Sales, Service, Marketing, Finance, Legal) to deliver a seamless customer experience. 
• Lead by example to build a high-performing, motivated, and accountable regional team, promoting open communication, feedback, and continuous development. 
• Ensure compliance with safety, quality, governance, and operating standards while championing TOMRA’s Code of Conduct and continuous improvement initiatives. 

About You:

• Bachelor’s degree in Engineering, Business, Management, or a related discipline, or equivalent experience. 
• Minimum 10 years’ experience in capital sales within industrial processing sectors in the region. 
• Proven track record of sales leadership and team management in food processing or related industries. 
• Experience managing fragmented customer bases across multiple markets. 
• Strong technical understanding relevant to machinery, automation, or industrial processing. 
• Languages: English (required), Arabic (major advantage), with Turkish and French are also useful. 
• Strategic thinker with a proven ability to translate vision into execution. 
• Strong commercial acumen and financial discipline. 
• Exceptional communication, interpersonal, and cross-cultural leadership skills. 
• Ability to build, motivate, and scale high-performing teams. 
• Collaborative mindset, working effectively across markets, cultures, and functions. 
• Willingness to travel: approximately 60 days per year if based in a regional hub or 100 days per year if based outside the key hubs. 

What We Offer:

You will have long-term career opportunities, with a globally renowned company and the following: 

• International and collaborative working environment. 
• Space and support to experiment with new technologies. 
• Be part of a mission to transform how we all obtain, use, and reuse the planet’s resources to enable a world without waste. 
• Inclusive company culture that values diversity, well-being, and strong camaraderie among our teammates. 
• Professional training and development: We are passionate about people and seeing them succeed. 
• We love innovation, a collaborative environment where idea sharing and thinking outside the box is encouraged. 

How to Apply:

If this sounds like you, we would love to hear from you! All applications will be managed in the strictest confidence.  

TOMRA is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, colour, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristics. Reasonable accommodations will be made and will be provided as requested by candidates taking part in all aspects of the selection process.