Sales Manager

About Us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Role

At Diageo Türkiye, our ambition is to be one of the most trusted, respected, and high-performing companies in the world. We are driven by passion, innovation, and a commitment to excellence. Our diverse culture and inclusive environment empower our people to bring their unique perspectives, enabling us to continuously evolve and grow.

We are looking for a highly capable and strategic sales leader to drive our Off-Trade channel performance, lead multi-layered sales teams, and shape the future of our commercial success.

Key Responsibilities

Strategic Planning & Performance Management

• Define and drive internal targets for market share, distribution, and channel performance in line with company objectives (in compliance with competition law).

• Develop, implement, and supervise robust sales plans, budgets, and forecasts to ensure delivery of business goals.

• Ensure efficient and effective utilization of trade and marketing budgets within agreed limits.

Leadership & Organization Effectiveness

• Lead, coach, and develop a team of Field Sales Managers to build a high-performance culture.

• Drive organizational effectiveness through strong people management, including talent acquisition, capability development, and succession planning.

• Foster a culture of accountability, ownership, and continuous improvement across the sales organization.

Commercial & Analytical Excellence

• Continuously monitor and analyze operational performance data to generate actionable insights and accurate forecasts.

• Deliver quarterly and annual performance reviews, ensuring alignment with strategic priorities and business objectives.

• Translate business results and market insights into clear action plans.

Channel & Market Strategy

• Actively contribute to the development of channel strategies by providing accurate and timely market and customer feedback.

• Partner with cross-functional teams (Marketing, Trade Marketing, Finance, Supply Chain) to ensure effective execution of commercial plans.

• Lead the development of competitive strategies and ensure alignment with company policies and regulatory frameworks.

Cross-Functional Collaboration

• Ensure seamless coordination between Sales and other business functions to drive integrated business outcomes.

• Act as a key interface between field operations and central teams, aligning execution with strategic priorities.

Field Excellence

• Conduct regular field visits to ensure effective execution, team alignment, and adherence to company standards.

• Identify improvement opportunities in execution and implement corrective actions where needed.

Qualifications & Experience

• Bachelor’s degree in Business Administration, Economics, or a related field

• Minimum 10 years of sales experience, preferably in FMCG

• Minimum 5 years of people management experience, including managing managers

• Strong leadership, coaching, and team development capabilities

• Proven experience in sales strategy development and execution

• Strong financial acumen and analytical thinking

• A data-driven mindset, with the ability to leverage insights, analytics, and performance metrics to drive informed decision-making

• Excellent communication and stakeholder management skills

• High level of planning, organization, and problem-solving skills

• Digital literacy and proficiency in MS Office tools

• Fluent in English

• Valid driver’s license and willingness to travel

What We Value

• A results-driven and performance-oriented mindset

• Strong collaboration and teamwork skills

• Agility, resilience, and continuous learning orientation

• Passion for winning in the marketplace

• High standards of integrity, ethics, and compliance, acting in line with company policies and competition law at all times

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you!