Senior Content Marketing Specialist

Akinon is a global software development company that provides state-of-the-art omnichannel solutions for top retail brands worldwide. (Lacoste, Samsung, GAP, Under Armor, Marks & Spencer, Tefal, Converse, R&B, Samsonite, L’occitane, Birkenstock, Gant, Miele, Dyson, etc.) Akinon has created a suite of Cloud-based Omnichannel Applications (Akinon Commerce, B2B Commerce, Akifast, Omnitron, Akinon OMS, Akinon Instore App, and Akinon Native AppBuilder for iOS & Android) which technologically disrupts the retail industry and offers a true Unified+ commerce experience. With our "Commerce Without Limits'' approach, we continually push the frontiers of what's possible in digital commerce. In addition, thanks to our approach to see the concept of career as a whole experience for each and every Akinonian, we created the æX (The Akinonian eXperience) and filled it with many exciting things from learning to sharing, from enabling to daring. So, join us now and let’s thrive together in the æX! For more information visit: Location: YTU Davutpasa Campus, Istanbul
Your Assignment

• Responsible for creating and managing all content that supports and develops Akinon's brand identity both locally and globally.
• Develops engaging brand and product-related content to increase sharing on the website, email, campaign, and social media, and brings the brand story to life. Collaborates with external agencies when necessary.
• Develops a website content strategy that encompasses the company’s goals and aligns with the company’s image.
• Follows a content marketing calendar that plans all aspects of content creation and delivery throughout the year.
• Ensures that blog, social media content, and relevant marketing collateral supports both short- and long-term marketing initiatives and aligns with our products and technologies.
• Stays informed about current best practices in the industry and consistently monitors competitor content for benchmarking.
• Collaborates continuously with digital, product, corporate, and partnership marketing team functions, as well as product managers and growth teams, to create a consistent language for mapping and optimizing metric-driven content.

• Possess a strong understanding of SEO principles and advanced HTML knowledge, allowing for effective content optimization and web troubleshooting.
• Knowledgeable about popular content management systems and adept at using MS Office and WordPress for efficient content creation and management.
• Experienced in managing social media platforms, developing strategies to increase engagement and brand presence, and skilled in developing original, engaging content that encourages audience participation.
• Comfortable working with video production tools to facilitate the planning, shooting, editing, and publishing, and skilled in using Adobe Creative Suite tools to produce high-quality visual content.
• Up-to-date with industry trends and best practices in content marketing and digital media.
• Keen understanding of market trends and competitor activities.
• Ability to collaborate effectively with internal teams and external agencies.
• High proficiency in English

• Working in an enabler, innovative, adaptable, reliable, and empathic tech company
• Enjoy taking part in a dedicated creative initiative
• Highly competitive salary and benefits package
• Let our expert People & Culture team find the training you need
• Show up in activities prepared with different concepts for you to work with fun
• Enjoy the æX and being an Akinonian