Senior Director, Integrated Marketing Experience (IMX), Eurasia & Middle East Operating Unit

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Relocation Provided:

Job Posting End Date:

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Job Description Summary:

Focus, Scope, & Impact:

Design and deliver massive intimacy with superb creativity = memorable & personalized experiences with maximum brand and commercial impact. Connect Data + Media (inc Retail)+ Culture + Commerce + Social + Partners – making every moment of truth addressable and special for specific consumers and shoppers.

• IMX OU (ıntegrated marketing experience operating unit) will create the capabilities (internal and with our partners) and lead OU-wide programs that will deliver consumer intimacy at scale, through world-class ideas that connects creativity, media, data, culture, and commerce.
• Lead media capabilities including retail media, JBPs (joint business plan), and ROI. Connect Data + Media + Culture + Commerce + Partners to transform every interaction point in a conversion opportunity.
• Orchestrate social ecosystems, influencers, data, e-commerce to win in the social space
• Drive Studio X effectiveness and operating excellence.
• Lead creative effectiveness, including principles, guidelines, governance and tech approach & pipeline while also developing Ou-wide (charters) core assets (content & shopper).
• Lead design excellence and OU-wide projects, including packaging and VIS.
• Enable and activate the IMX network (with global, Operating Unit peers and market talents)
• Lead a team of 6 talents
• What Success Looks Like: Step change creative effectiveness and ROI; Upskill the company and Studio X within core markets on driving intimacy at scale; Leverage data & technology to elevate media, shopper and content excellence and boundaries.

Experience & Critical Requirements

• Significant marketing and leadership experience (15 years+), with great focus on media, creativity, design, data/tech.
• Acumen across relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
• Led scaled, complex, cross-functional and cross-geographical teams and projects
• Led projects and capabilities that leverage Digital/ Data/ AI as edges
• Led and developed teams directly and external partners (agencies)
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.

Communication focus:

• Strong analytical and problem-solving skills; influential skills with senior executives
• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders 
• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
• Ability to navigate complex challenges & linkages and articulate into plans to drive results 
• Ability to inspire through the power of our marketing and brands

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.