Web Growth Specialist

PlusMinusOne is a mobile startup studio that focuses on developing and marketing its own apps that are used and loved by millions of people around the world. Our products collectively reach more than a half-million new users every month in the US market alone. Our team works in hybrid model with offices in San Francisco and Istanbul.

We have been building mobile products focused on Business, Photo & Video, and Education categories in the App Store mainly for the US market since 2016. And in each of these categories, our goal is the same: provide actual value to people with the best mobile user experience.

We’re looking for a curious, analytical, and growth-minded Web Growth Specialist to help us improve our web-to-app funnels and turn campaign traffic into better subscription outcomes.

What we are looking for:

• Genuine curiosity about digital products, user behavior, funnels, and growth


• Good understanding of web funnels, user journey, landing pages, onboarding flows, paywalls, and subscription logic


• Basic understanding of performance marketing and how paid traffic works across channels such as Meta, TikTok, or Google


• Ability to analyze funnel and campaign performance to identify actionable insights


• Research-oriented mindset: able to benchmark competitors, review examples, and turn findings into practical ideas


• Analytical thinking and comfort with numbers, metrics, and performance reports


• Good command of spoken and written English


• Strong ownership, attention to detail, and willingness to learn fast


• Appreciation of team spirit and cross-functional collaboration

Good to have — not blockers:

• Previous internship, project, or hands-on experience in growth, performance marketing, product marketing, analytics, CRO, or mobile apps


• Familiarity with web-to-app funnels, quiz funnels, landing pages, paywalls, or subscription products


• Awareness of metrics such as CAC, CPA, ROAS, LTV, trial start rate, purchase CVR, retention, and payback


• Experience with tools such as GA4, Mixpanel, Amplitude, Firebase, Adjust, RevenueCat, Hotjar, Figma, Webflow, WordPress, or similar platforms


• Interest in A/B testing, personalization, funnel optimization, and user psychology


• Ability to use AI tools effectively for research, ideation, analysis, and faster execution

Your responsibilities will be:

• Support and lead web funnel projects to improve user acquisition and subscription growth


• Analyze web-to-app funnels from ad click to landing page, quiz/onboarding, paywall, app install, trial start, and purchase


• Work closely with marketing teams on campaign strategy, traffic quality, landing page performance, and optimization opportunities


• Review campaign and funnel performance to understand where users drop off and what can be improved


• Benchmark competitors and analyze their funnels, messaging, landing pages, paywalls, and user journeys


• Help create and improve landing page structures, quiz flows, paywall messaging, CTAs, and funnel ideas


• Collaborate with product, design, marketing, and data teams to align growth initiatives with user experience and business goals


• Support A/B test planning by defining hypotheses, variants, success metrics, and next steps


• Prepare clear reports and insights that help the team make better growth decisions


• Stay up to date with subscription app funnels, ad strategies, competitor examples, and growth best practices

What we offer:

• Opportunity to make an impact on millions of global users' life and the future of mobile


• Chance to be a part of a passionate and driven team where everyone’s ideas are valued
  


• A hybrid work environment with 3 days a week at the Kabataş Istanbul office


• Extra 5 days of PM1 paid vacation from the first year, increasing with seniority


• Performance-based bonus paid twice a year


• Ability to own a stock option after the first year


• Private health insurance package


• Lunch and transportation allowance


• Reimbursement package for any education, course, sports activities, hobbies, etc.
  


• A Macbook, iPhone, magic mouse, magic keyboard, and any other hardware that you need to deliver your best work.

Let's shape the future of mobile together!