Social Media Executive - Freelance

Requirements

• Create daily social content across platforms including Instagram, X, TikTok, YouTube, and
  LinkedIn.
  


• Translate editorial stories into engaging, platform\-native formats (short videos, reels, stories,
  carousels, statics).
  


• Write clear, accurate, and engaging captions and social copy in Arabic and English, aligned with
  brand tone.
  


• Support editors and reporters in packaging stories for maximum clarity, reach, and relevance on
  social platforms.
  

• Edit short\-form and mid\-form videos for social using tools such as CapCut, Premiere Pro, Canva, or
  equivalent.
  Design static visuals, carousels, and templates that align with brand guidelines and platform best
  practices.
  


• Prepare subtitles, headlines, thumbnails, and on\-screen text optimised for mobile consumption.
  


• Appear on camera when required for stories, explainers, interviews, or live coverage.
  

• Publish content natively and on schedule across all social platforms.
  


• Track basic performance metrics (views, engagement, completion rate) and apply insights to future
  content.
  


• Assist in testing formats, hooks, captions, and visual treatments to improve performance.
  

• Operate within newsroom standards for accuracy, verification, attribution, and representation.
  


• Work efficiently under tight deadlines in a fast\-paced publishing environment.
  


• Maintain organized files, assets, and version control for reuse and archiving.
  

• Proven experience as a social media executive, content creator, or similar role.
  


• Strong Arabic language skills (written and spoken) with professional\-level English.
  


• Hands\-on experience with video editing and static design for social platforms.
  


• Strong copywriting skills with an understanding of news, business, and digital storytelling.
  


• Comfortable and confident appearing on camera for social stories and videos.
  


• Strong understanding of social platforms, trends, and audience behaviour in the MENA region.
  


• Ability to work collaboratively with editorial, video, and social teams.