Marketing Executive

Job Description

Overview of the role:

To assist in the delivery of superior turnover driving plans and flawless execution. Role includes execution of the marketing plan, delivery of DFC Mall communications, development and delivery of in-mall experience events, ensuring and managing retailer relations, suppliers and marketing operations delivery including hoardings, artwork and total customer experience.

What you will do:

Responsible for:

Strategies and Plans:

• Contribute to the development of the Mall annual marketing plan
• Assist the Retailers and gain their commitment to of delivery of marketing plan
• Execute strategies, plans and implementation for Mall’s key campaigns
• Ability to effectively communicate to the management Team to solicit buy in and ownership
• Assist to deliver post analysis for all major activity ensuring agreed debrief template is used to communicate results and learnings. Share debrief and future implications with all key stakeholders
• Monthly competitor reports.

Operations / Supplier Coordination:

• Liaises with suppliers for quotations.
• Coordinates with suppliers for installation and dismantling of signage’s.
• Coordinates with the agency and suppliers on new in-mall branding or signage
• Coordinates the marketing team to install and dismantle retailers store promotions, special offers etc… mall wide.
• Liaison with suppliers for branding and all signages for mall and retailers.

Budgeting and Financial Management:

• Achieve economies of scale through sharing of best practice in the market
• Deliver marketing activities and events within the agreed budget
• Identify and implement cost savings in production and purchase of promotional materials and events items.
• Assist to effectively negotiate fee for service with external suppliers
• Assist in the delivery and Management of purchase orders, accruals and preparation of invoices for accounts payable.

Events & Promotions:

• Events & Promotions operations support.
• To assist the events and promotions team as/when required with on the ground assistance/ 3 way quotations/weekend and public holiday work schedules.
• Support event function by logging event feedback forms and registration to maintain events database
• Ensure communicating mall’s activities and events to retailers, other support functions.
• Contribute to events plans and prepare logistics plan with timeline 
• Negotiate deadlines and fee structure with external suppliers and ensure they are achieved
• Work with external suppliers to deliver materials, brochures, goods and service

Social Media Monitoring:

Ensure updating Social Media team with all events and Marketing activities when required

Retailers Relations:

• Assist to manage retailer relations for assigned retailers
• Ensure all retailers database up to date specifying all point of contact from operations, marketing, store managers
• Assist to communicate all marketing activities to retailers
• Organize sessions with retailers to discuss all marketing activities and manage expectations
• Assist to prepare marketing plan for retailers that will contribute to the main marketing plan
• Project planning
• Assist to develop PR plan with the assigned agency to highlight the retailers

Digital:

• Assist to update website with relevant information and timely audits 
• Social audits of content v competitors
• Effectiveness review of social media activities
• Weekly content collection and liaison with retailers for content

Job Context:

• Preparation, ownership and administration of retailer engagement plan
• Events management
• Operating within agreed budget- Minimising costs and optimising ROI
• Negotiation with suppliers & stakeholders
• Liaise with external parties and getting the necessary leverage/ exposure for the company
• Retailer interaction, meetings, and presentations
• Commercial awareness

Skills

Required skills to be successful: