Marketing Manager

Campaign Management

• Design and develop landing pages and email templates to support marketing campaigns.
• Conduct database clean-up to ensure targeted and efficient campaign outreach.
• Utilize HubSpot to create and manage marketing workflows for automated email campaigns

LinkedIn Advertising

• Develop targeted audience lists for LinkedIn campaigns.
• Oversee the creation and ongoing management of LinkedIn ad campaigns.
• Create and manage Salesforce campaigns and leads for events attended by sales team
• Import and track event leads, building dashboards and reports to assess event ROI.

PR & Content Strategy

• Formulate content and PR campaign strategies on a monthly basis, catering to both existing customers and new prospects.
• Develop connections with the global media to publish editorials for the company

Graphic and Video Designing

• Design and produce a wide range of digital assets, including graphics for social media, websites, and marketing materials.
• Develop and edit video content for campaigns, social media platforms, and corporate communications.

Case Study & Client Testimonial Development

• Collaborate with sales and CSC team to collect client testimonials and data on top performing properties.
• Liaise with analytics teams to gather pertinent statistics using Tableau.
• Craft compelling case studies that highlight successes in international regions, overseeing both content and design aspects.

Required Skills

• Proficiency in HubSpot Marketing Hub for campaign execution and workflow automation.
• Competence in Adobe Creative Suite for graphic and video design.
• Mastery of Salesforce CRM for lead and database management.
• Skilled in email marketing automation techniques.
• Experienced in managing LinkedIn paid ads.
• Knowledgeable in Public Relations (PR) strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3 to 5 years of experience in international marketing and public relations (Hospitality industry).
• Demonstrated ability to develop and execute marketing campaigns with a global perspective.
• Excellent verbal and written communication skills.
• Ability to work collaboratively across time zones and cultures.