Marketing Manager - Automotive Dealer

Job description / Role

Are you a creative and strategic marketing professional with a passion for the automotive industry? Our client is seeking a Marketing Manager to lead their marketing efforts and drive brand awareness, customer engagement, and sales growth. Responsibilities: Develop Marketing Strategies: Create and execute comprehensive marketing strategies and campaigns to promote the dealership's brand, products, and services across various channels. Digital Marketing: Oversee the dealership's digital marketing initiatives, including website management, search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, and online advertising. Content Creation: Develop engaging and relevant content for marketing materials, including website content, blog posts, social media posts, email newsletters, video content, and advertising materials. Social Media Management: Manage the dealership's presence on social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others, to increase brand visibility, engage with customers, and drive traffic to the dealership. Advertising and Promotions: Plan and execute advertising campaigns and promotions to attract customers and generate leads, including print advertising, radio ads, TV commercials, and digital advertising. Event Marketing: Coordinate marketing efforts for dealership events, such as new vehicle launches, promotions, sales events, and community outreach activities. Market Research and Analysis: Conduct market research to identify trends, customer preferences, and competitive insights, and use data analysis to evaluate the effectiveness of marketing campaigns and make data-driven decisions. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment (ROI) for marketing initiatives. Collaboration: Work closely with other departments, including sales, service, and finance, to align marketing efforts with overall business goals and objectives. Brand Management: Maintain and strengthen the dealership's brand identity and reputation through consistent messaging, visual branding, and customer interactions.

Requirements

Bachelor's degree in Marketing, Business Administration, or related field; advanced degree or professional certification is a plus. Proven experience in marketing, preferably in the automotive industry or a related field. Strong understanding of digital marketing principles and best practices, including SEO, SEM, social media marketing, and email marketing. Excellent communication skills, with the ability to effectively communicate ideas and collaborate with cross-functional teams. Creative thinking and problem-solving abilities, with a focus on developing innovative marketing strategies and campaigns. Analytical mindset, with the ability to interpret data and metrics to measure the success of marketing initiatives and identify areas for improvement. Proficiency in marketing analytics tools, CRM systems, and other marketing software applications. Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

About the company

Connecting Minds HR Services FZE is an Executive Recruitment agency that focuses on providing the right fit and tailored approach to help our clients to obtain the right match. Our Jobs influence our life ! A business is only as good as the people within it. We invest in time, we talk to our clients to understand the business needs, motivation and the goals. We provide world class services such as Executive Search and Selection through our office located in the UAE. We take pride to get the right fit as we personally interview each candidate for the role. This provides a touch of personalized service that goes an extended way with both the candidate and company. It also gives us the sense of the right match required to make both parties contented. We come with unique experience in Recruitment, Outsourcing and PRO Services. We provide search and selection recruitment service in the staffing across different industries.