Associate Business Director

Job Description

The Associate Business Director role in the strategy & insights team:

-Is responsible for managing and directing strategy for top clients of the agency.

-Is a team leader and mentor to younger strategy talent.

-Is an active practitioner and contributor to the Groupe's vision of Power of One.

-Is focused on helping win new business.

-Is focused on great creative work and winning awards.

Technical & Product

-Actively uses and advocates the Publicis Groupe FUEL platform. Directs the team to do so too.

-Actively participates in every Groupe and Agency OPEN brief with inspiring springboards. Directs the team to do so too.

-Deconstructs past award submissions to identify key components of a successful story and discusses findings consistently. 

-Comes up with proactive briefs for clients based on qualified opportunities. And directs the team to do so too.

-Initiates and directs the client's Effectiveness awards entries and submissions, regionally and globally. Directs the team to do so too.

-Inspires creative teams on Creative awards for clients.

-Is focused on being revelatory vs. boring as a strategist. Insights need to be insightful vs facts or observations. Directs the team to do so too.

-Is persistent about improving the craft of the strategic thinking behind briefs. Directs the team to do so too.

Business Acumen & Operational Efficiency

-Is the 'Google' and 'ChatGPT' in the agency on the client's category and business.

-Builds knowledge of key technology and emerging vendors to integrate innovative solutions for clients.

-Makes persuasive and effective presentations.

-Unearths and directs client workshops and actively participates.

-Directs monitoring of social, cultural and technological trends along with their impact on attitudes and behavior's.

-Directs team participation in client-conducted researches.

-Directs consistent monitoring of every campaign's performance for clients - brand, business and media, and builds optimization plans for the next campaigns.

-Is knowledgeable of and brings in Publicis Groupe offerings and solutions (besides their core agency-of-focus) into existing client businesses.

Innovative & Analytical Mindset

-Market Research: Produces groundbreaking new findings based on data.

-Ideation: Creates new approaches for delivering knowledge and inspiration that expands the creative team's ability and output.

-Competitive Analysis: Is the go-to person for knowledge on all things to do with the competition (products, business, future plans, communication)

-Presentation Development: Presents to the highest level of an organization and effectively persuades to sell the thinking and the creative work.

People & Leadership

-Takes initiative to challenge an established point of view with respect and openness.

-Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.

-Able to handle complex issues and make decisions even when missing information.

-Capable of proactively developing meaningful relationships with key decision makers. 

-Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.

-Able to build succession plans and grow and mentor future talent.

-Able to provide constructive feedback to others in a timely manner.

-Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people.

Self

-Able to adjust performance based on experiences and feedback and showcases agility and flexibility.

-Displays openness to the ideas of others and leverages them when beneficial for the business.

-Demonstrates the growth mindset and proactively adapts behavior and performance for sustained success.

-Able to set high impact objectives and goes above and beyond to exceed performance.

-Able to demonstrate agility and flexibility to respond and reprioritize based on different situations.

-Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.

-Approaches situations and individuals with honesty, integrity, transparency and humbleness.

Qualifications

-Bachelors or Masters degree in business, marketing, innovation, data, research. 

-Min of 10-12 years experience

-Experience working in a creative strategy role

-Agency experience is a must

-Arabic would be preferred