Brand Director

Job Description

Overview of the role

The Brand Director is responsible to ensure the team deliver on budgeted net sales, gross margin, net profit and the Customer Service Index (CSI) in UAE whilst developing and executing the brand and product strategy for growth in the UAE. They will have focus on the entire customer journey enabling the different functions to deliver a first-class customer experience and maintain a collaborative relationship with the Original Equipment Manufacturer (OEM).

What you will do

• Achieve the budgeted target on Vehicle Net Sales, Service Revenue, Gross Margins and Net profit by maximizing the Channel Management/Revenue and optimizing key business Key Performance Indicators (KPI’s)
• Strategic development of the brand delivering the vision for the future that provides sustainable growth, as well as overseeing and enhancing the overall performance with direct responsibility for Sales, After Sales, Marketing, Planning, Pricing, and Performance
• Establish the best interest of principal and owner by regular and proactive contact with senior representatives. Also seek through close relationships a “favored franchise” status to the benefit of shareholders
• Promote innovation & collaboration with Al Futtaim Group divisions (Sales, Service, F&I (Finance & Insurance), Used Car, Engagement Centre) to enhance customer experience and optimize Value Chain of Sales, including parts and service and leverage Group investments in technology to drive efficient sales
• Responsible for Stock Provision Management, requiring close coordination with OEM (Original Equipment Manufacturer) Operations for Marketing & Customer Relationship management
• Work with OEM (Original Equipment Manufacturer) teams, Principal, and Al Futtaim Group teams, to deliver a first-class customer experience through rigorous focus on the customer journey, business processes, technology and continuous improvement
• Create a culture of the OEM way of working throughout the organization embedding OEM (Original Equipment Manufacturer) business practices as a way of doing business whilst also leveraging the Al Futtaim and Trading Enterprises cultural strengths
• Drive a Talent Development system that creates professionals recruited correctly and future orientated, developed by education, coaching and performance management, and engaged through succession planning and a sense of purpose and meaning for developing the brand

Skills

Required skills to be successful