MFS Performance Marketing Manager, Fintech

Job Description

Optasia is a fully-integrated B2B2X financial technology platform covering scoring, financial decisioning, disbursement & collection. We provide a versatile AI Platform powering financial inclusion, delivering responsible financing decision-making and driving a superior business model & strong customer experience with presence in 30 Countries anchored by 7 Regional Offices.  

We are seeking for enthusiastic professionals, with energy, who are results driven and have can-do attitude, who want to be part of a team of likeminded individuals who are delivering solutions in an innovative and exciting environment. As a MFS Performance marketing manager in Optasia, you will be responsible for planning, implementing and managing our product marketing strategy with focus on the Mobile Financial Services.  

What you will do 

• Develop and execute overall performance marketing strategy 
• Set up, monitor, manage and optimize campaigns across multiple platforms and channels for positive ROI 
• Manage performance marketing campaigns including go to market, to help acquire new customers and drive growth. 
• Creative ability to create enriching content to enhance campaigns. 
• Communicating regular metrics and findings from campaigns and analyze performance, insights, blockers, and areas of opportunity. 
• Conduct conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the online and offline to identify what works best 
• Improve customer lifetime value together with the aim of reducing acquisition costs. 
• Responsible for the growth marketing and CRM strategy, processes, and implementation. 
• Work together with external agencies to optimize the delivery of ad, app, website and campaigns driving user experience and activations 

What you will bring  

• University degree in marketing or related field.  
• 5+ years’ experience in a performance marketing role in a financial industry 

• Extensive experience on marketing campaigns, as well as sms/email campaigns, social media, landing pages, blogs, SEO/SEA and display marketing. 
• Strong experience using analytics tools and database tools such as Excel, Google Analytics, Tableau, etc. and performance marketing tools/platforms. 
• Outstanding communication, presentation, and storytelling skills 
• A customer centric mindset and great analytical skills.  
• Have UX and social media writing experience. 
• Creativity, personal drive and a structured approach. 
• Legal authorized eligibility to work in the post's location

Why you should apply 

What we offer: 

👟 Flexible remote working
💸 Competitive remuneration package 
🏝 Extra day off on your birthday  
💰 Performance-based bonus scheme 
👩🏽‍⚕️ Comprehensive private healthcare insurance 
📲 💻 All the tech gear you need to work smart 

Optasia’s Perks:  

🎌 Be a part of a multicultural working environment  
🎯 Meet a very unique and promising business and industry 
🌌 🌠 Gain insights for tomorrow market’s foreground 
🎓 A solid career path within our working family is ready for you  
📚 Continuous training and access to online training platforms  

Optasia’s Values 🌟

#1 Drive to Thrive: Fully dedicated to evolving. We welcome all challenges and learning opportunities.
#2 Customer-First Mindset: We go above and beyond to meet our partners’ and clients’ expectations.
#3 Bridge the Gap: Knowledge is shared, information is exchanged and every opinion counts.
#4 Go-Getter Spirit: We are results oriented. We identify any shortcomings that hold us back and step up to do what’s needed.
#5 Together we will do it: We are committed to supporting one another and to understanding and respecting different perspectives, as we aim to reach our common goals.