Senior Marketing Manager

icon building Company : Accorhotel
icon briefcase Job Type : Full Time

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Job Description - Senior Marketing Manager



We are far more than a worldwide leader. We are 280,000 women and men placing people at the heart of what we do, and nurturing real passion for service and achievement Joining Accor means embarking on a unique life journey to imagine tomorrow's hospitality.
To join our Group, please visit 

Job Description

  • To proactively manage a strong online presence of the property based website on all major search engines.
  • To work with the proactive and reactive sales cells of the hotel to increase enquiries and manage peaks and troughs in the market via online marketing
  • To protect the hotels brand standards in all online presence and to follow the hotel web policies
  • Ensure hotel images and descriptions are updated regularly and represent the brand accordingly
  • Manage all e-marketing databases
  • Explore all online marketing and affiliate opportunities for all hotel segments
  • Manage hotel website CRM and promotional activity
  • Do website designs effectively, ensuring at all times that the website is effectively optimized and content is correct.
  • Conduct website audits and research online market intelligence
  • Manage email marketing campaigns and direct promotional activity to customers online
  • Web links with associated events or activities occurring in the regions
  • To facilitate e-marketing and direct marketing initiatives through Social Media.
  • Gather and analyze intelligence on markets' threats and opportunities.
  • Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform, etc.
  • Stimulate support and development of the online strategy within the hotel.
  • Additional tasks as necessary depending on business needs

Qualifications

  • Digital Marketing savvy.
  • Good communication skills.
  • Good English language skills.
  • Comfortable working with photo-editing software
  • Familiarity with Google Analytics or other web analytics tools and metrics.
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