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Description:
Responsible to develop the Trade Marketing Strategy/ agenda for all B2C trade channels across Agri-Foods (Flour, Fresh Poultry, and Frozen) to support long term Category growth and profitably increase market share based on shopper and customer requirements along with the ability to generate compelling shopper stories to develop winning strategies for categories vs. competition. He/she is also responsible to recommend short-term actionable in-store solutions based on a clear understanding on shopper behavior within the Category/sub-category
Minimum 7 Years FMCG Food Sales & Marketing working experience in the UAE/GCC out of which 4 years should be in Trade Marketing. An intricate understanding of regional trading dynamics, macroeconomics, Modern Trade and Traditional Trade channel dynamics with a proven track record of achieving Category Targets.
Degree holder majoring in Marketing, Business Administration, or a related discipline from reputed university.
Knowledge of Value Chain Management
Trade Marketing and Category management
Sales and Distribution Strategy Management
Consumer Behavior B2B and B2C
Knowledge of International and/or Local Laws and Regulations
Communicating effectively
Self and Team Management
Planning & Decision Making
Customer Centricity
Ownership & Result Orientation
Business Unit: Corporate-Agri Foods DMCC (5348)
Business Group: Agri Foods (233)
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