Assistant Manager - Digital Performance Marketing andAnalytics

Job Description:

To execute the Digital Performance Marketing strategy for GEMS Education and individual GEMS schools by planning, implementing, measuring, and optimizing digital marketing campaigns across paid-search, paid-social, display, affiliate, and paid partnership channels, to impact brand awareness and lead generation.

To maintain a robust digital analytics tracking and reporting framework to ensure all digital marketing efforts are measurable and reports are available on-demand to gain deep insight on digital performance, customer behavior, and evaluate business impact.

To monitor all marketing and sales data & data pipeline, regularly report to the business and identify insights, challenges, and opportunities to drive business decisions.

The position requires a unique blend of digital performance marketing & analytics background, combined with hunger for data-driven insights and actions & excellent communication & presentation skills.

Digital Performance Marketing

1. Execute the digital marketing strategy against performance targets, in line with the overarching marketing strategy, focusing on digital customer acquisition and conversion to support sales targets.
2. Launch and monitor Digital Marketing campaigns across Paid Search, Display, Paid Social, Affiliate, and Partner channels.
3. Drive execution of digital marketing campaigns end-to-end, including audience segmentation & targeting, media and channel planning, content/creative planning (alongside the Marketing Management Team), campaign launch, monitoring, active optimization, and reporting.
4. Monitor, assess and report on the performance of all digital marketing campaigns by analyzing key performance indicators (e.g. traffic / clicks, CTR, lead-generation rate, sales conversion rate etc.) on a daily basis in order to ensure visibility on the business impact.
5. Ensure campaign creative and content follows best practices and is optimized for each platform while maintaining brand and message consistency.
6. Create digital campaign plans quarterly, monthly, or on demand
7. Weekly review of campaign reports from agency and lead internal meetings to review with Marketing colleagues
8. Create internal campaign report decks to report to internal teams and internal customers
9. Monitor and Manage campaign spend vs budgets
10. Manage audience segments and export audience lists
11. Manage internal approval processes