Assistant Marketing Manager

Overview: We are seeking a dynamic and results-driven Assistant Marketing Manager to join our team and drive the success of our loyalty programme. The Assistant Marketing Manager will play a pivotal role in developing and implementing marketing strategies to attract, engage, and retain customers within the loyalty programme. This role requires a combination of strategic thinking, creativity, and strong analytical skills to optimize customer acquisition, retention, and loyalty initiatives.

Responsibilities:

1. Strategy Development:

• Collaborate with the key stakeholders to develop and execute strategic plans for the marketing and awareness of the loyalty programme, aligning with overall business objectives.
• Conduct market research and analysis to identify opportunities for growth and improvement within the loyalty programme.
• Develop unique and attractive loyalty propositions that create a stir in the world of loyalty.

1. Campaign Management:

• Plan and execute marketing campaigns to promote the loyalty programme, including email marketing, social media, digital advertising, and other channels.
• Develop strong external (OOH) marketing launch initiatives together with partner brands.
• Steer and project manage major marketing campaign roll-outs in multiple regions
• Develop compelling messaging and creative assets to drive engagement and participation in the loyalty programme.

1. Customer Engagement:

• Develop strategies to enhance customer engagement and participation in the loyalty programme, including targeted promotions, rewards, and personalized communications.
• Monitor customer feedback and sentiment to identify areas for improvement and optimization.

1. Data Analysis and Reporting:

• Utilize data analytics tools to track and analyze key performance metrics related to customer acquisition, retention, and loyalty.
• Generate regular reports to measure the effectiveness of marketing campaigns and initiatives, and make data-driven recommendations for improvement.

1. Collaboration and Communication:

• Work closely with cross-functional teams, including Product, Sales, and Customer Service, to ensure alignment and integration of loyalty programme initiatives with overall business operations.
• Communicate effectively with internal stakeholders to provide updates on marketing initiatives, campaign performance, and upcoming promotions.

1. Budget Management:

• Assist in the development and management of the marketing budget for the loyalty programme, ensuring optimal allocation of resources to maximize ROI.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in marketing, with a focus on loyalty programme management or customer relationship management.
• 2+ years in leading a creative team
• Experience in leading ATL and BTL marketing campaigns
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Experience with marketing automation tools, CRM platforms, and analytics software.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative thinking and problem-solving abilities, with a passion for driving results and exceeding targets.
• Ability to multitask and prioritize tasks in a fast-paced environment.