Digital Marketing and SEO Specialist for Real Estate

Social Media Marketing:

• Develop and implement social media strategies to promote real estate listings company news and market insights across platforms such as Facebook Instagram LinkedIn and Twitter.
• Create and manage engaging content (text image video) tailored to each social media platform.
• Monitor social media channels respond to inquiries and engage with followers to build a robust online community.
• Analyze social media metrics and adjust strategies to optimize engagement and reach

Search Engine Optimization (SEO):

• Conduct keyword research to identify hightraffic relevant search terms for the real estate industry.
• Optimize website content meta descriptions and tags to improve organic search rankings.
• Implement onpage and offpage SEO strategies to drive traffic and improve search engine visibility.
• Track analyze and report on SEO performance and adjust tactics as necessary to achieve desired outcomes.

Content Creation and Management:

• Produce highquality SEOfriendly content for the companys website blog and email newsletters.
• Collaborate with the marketing team to create compelling marketing materials and campaigns.
• Ensure all content aligns with brand voice and messaging guidelines.

Digital Advertising:

• Plan execute and manage paid advertising campaigns on platforms like Google Ads Facebook Ads and other relevant channels.
• Monitor ad performance adjust bids and optimize campaigns to maximize ROI.
• Prepare regular reports on campaign performance and suggest improvements

Analytics and Reporting:

• Utilize tools such as Google Analytics SEMrush and social media insights to track and report on key performance indicators.
• Provide actionable insights and recommendations based on data analysis to improve marketing strategies and campaigns.

Job Type: Fulltime

Application Question(s):

• Can you describe a successful social media campaign you managed What strategies did you use and what were the results
• How do you balance the creation of SEOfriendly content with engaging and highquality content for potential clients

Experience:

• Digital Marketing and SEO: 1 year (Required)

Expected Start Date: 01/06/2024

This job has been sourced from an external job board.
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