Manage and execute an e-Commerce strategy to include all online marketing efforts of the property including traffic and revenue generation programs via SEO, SEM, affiliate relationships, email, and other online mechanisms. These programs will cover both acquiring new customers and encouraging repeat visits by existing customers.
Preserve brand standards and price consistency across all online distribution channels.
Gather and analyze intelligence on markets' threats and opportunities.
Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform ...etc.
Build a destination-focused web strategy.
Manage strategic alliances with online travel agencies.
Stimulate support and development of the online strategy within the hotel.
Qualifications Skills/Experience:
Minimum 3 years of experience at any marketing function, preferably in the digital marketing field
Strategic thinker and decision maker
Passionate about the digital world, self starter and Fast learner
Familiarity with Content Management systems.
Basic html knowledge an asset
Comfortable working with photo-editing software; Photoshop for example
Familiarity with Google Analytics or other web analytics tools and metrics
Past experience purchasing online display advertising and coordinating online campaigns
Knowledge of search engine optimization/marketing practices also an asset
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