Director of Marketing

Director of Marketing

The overall scope of the Director of Marketing is to assist the Director of Sales & Marketing to position and promote the hotel and its outlets as the market leader through marketing activities as well as to ensure compliance with the brand Kempinski.

Key Responsibilities:

1. Strategy & Budget:
   - Under the supervision of the Director of Sales & Marketing, create the hotel media and marketing plan.
   - Implement media and marketing plan and coordinate with agencies.
   - Determine overall marketing campaign ROI.
   - Monitor and review response rates to improve and take corrective measures.
   - Responsible for developing and maintaining the hotel Marketing budget.
2. Collateral, Direct Marketing & Content Management:
   - Oversee creation and production of collaterals (digital and print) in line with Corporate Identity.
   - Pro-actively promote Rooms, Food and Beverage, Banquet/Conferences, and other activities for potential business sources.
   - Plan and create promotions and packages with relevant departments.
   - Conduct market analysis regularly and before outlet opening/re-positioning.
   - Oversee planning, coordination, and implementation of direct marketing, online and offline.
   - Maintain and develop guest database for mailings.
   - Coordinate give-aways and collateral.
   - Ensure updated hotel information on relevant platforms.
3. Advertising/Photography:
   - Plan and direct photo-shootings for marketing and advertising purposes.
   - Implement advertising plan in strategic markets and supervise ROI.
   - Maintain picture storage and distribution systems.
   - Ensure content and photography of 3rd party websites is maintained.
   - Ensure hotel has necessary photo rights on all media used.
4. Brand:
   - Ensure compliance with Corporate Identity guidelines.
   - Act as brand custodian for hotel and Kempinski brand.
   - Review and approve all creatives by Corporate Marketing before proceeding.
   - Coordinate between hotel, Corporate Marketing, and agencies.
   - Maintain corporate marketing guidelines and inform colleagues.
5. General:
   - Communicate and coordinate with internal departments, agencies, and suppliers.
   - Contribute to sharing best Marketing practices within the organization.
   - Bring ideas and participate in promotional events and activities.
   - Follow sales and marketing results and propose corrective actions.
   - Take part in marketing training programmes.
   - Stay informed on competition, industry benchmarks, and market trends.
   - Network with colleagues in the hospitality and tourism industries.

Additional responsibilities and tasks may be added as needed by the business and the hotel.