Executive - Digital Marketing - Paid Media - Dubai Holding Entertainment

About Dubai Holding Entertainment:

Dubai Holding Entertainment offers an impressive range of destinations and attractions that enhance the appeal and competitiveness of Dubai as an international tourism and leisure hub, with the added value of the quality of the facilities and the high standards of training, supervision, and security.

Ain Dubai, the tallest observation wheel in the world, is the jewel of the Bluewaters extraordinary and one-of-a-kind experience and is set to offer a majestic new experiential perspective from the eye in the sky across Dubai’s mesmerizing skyline.

Global Village is one of the longest established tourist attractions in Dubai having opened its doors in 1997. It offers world-class cultural and family entertainment, featuring 26 international pavilions and millions of visitors every season.

As the most recent attraction within Dubai Holding Entertainment, Dubai Parks and Resorts is the Middle East’s largest multi-themed leisure and entertainment destination comprising of three separate theme parks: MOTIONGATE Dubai, LEGOLAND Dubai and LEGOLAND Water Park.

Leading destinations and attractions by Dubai Holding Entertainment also include Coca-Cola Arena, the largest multipurpose indoor arena in the Middle East; Roxy Cinemas, a premiere theatre experience; and The Green Planet in City Walk, a destination that recreates a tropical forest and many more.

Dubai Holding Entertainment owns the largest radio network in the region. Arabian Radio Network (ARN) is the most dynamic multiplatform broadcaster in the UAE and is at the forefront of innovation. It provides advanced in-studio cameras, broadcasting on-air, online on smartphone apps and the Apple TV platform. ARN has ten radio stations, including Dubai Eye, Virgin Radio, Al Arabiya and Hit – reaching over 200 nationalities and 4 million listeners each week in seven languages.

Building on ARN’s commitment to embracing the future and being able to provide access to the best marketing platforms in the region, MPN by Dubai Holding Entertainment is a multimedia sales house, operating premium out-of-home assets, video production, event sponsorship and activations.

Job Overview:

The Senior Paid Media Content Executive will play a key role in executing and managing the Paid Media campaigns for Dubai Holding Entertainment. This position requires hands-on knowledge of campaign activation across media platforms. As a Senior Digital Paid Media Executive, you will be responsible for developing, implementing, and optimizing our paid media campaigns across various digital channels. You will play a key role in driving targeted traffic, improving conversion rates, and achieving our overall marketing goals. As the most extensive entertainment portfolio in the Middle East, the digital ecosystem is essential to drive the best experience for customers as they engage with some of the most exciting theme parks and attractions from across the Dubai Holding Entertainment family of brands.

Here's your chance to step into the role of Senior Digital Paid Media Executive at Dubai Holding Entertainment: in this position, you'll take on key responsibilities that include:

• Develop and execute comprehensive paid media strategies, including but not limited to, PPC, display advertising, social media advertising, and other digital channels.

• Conduct in-depth keyword and audience research to identify opportunities for campaign optimization.

• Manage, optimize, and scale paid advertising campaigns to achieve key performance indicators (KPIs) and business objectives.

• Collaborate with cross-functional teams to align paid media efforts with overall marketing initiatives.

• Monitor and analyse campaign performance, providing regular reports and insights to drive continuous improvement.

• Stay abreast of industry trends, new advertising platforms, and emerging technologies to recommend innovative strategies.

• Mentor and provide guidance to junior team members.

About you:

The preferred candidate for this role should possess the following experience and credentials:

• Bachelor’s degree in marketing, Advertising, or a relevant field

• Minimum 7 years of relevant experience

• Strong professional background in Media or at a Media agency, ideally at a mid-level

• Proven experience in planning, implementing, and optimizing paid media campaigns.

• Experience in developing and executing media strategies.

• Experience in building and nurturing relationships with media owners.

• Experience in measuring the value and impact of media campaigns.

About the Benefits:

In the world of entertainment, Dubai Holding Entertainment is dedicated to nurturing the talents and well-being of our team members. Join our dynamic and diverse workforce to enjoy a comprehensive benefits package that includes competitive compensation, exciting career development opportunities, and a collaborative and creative work environment. We strongly believe in empowering our workforce, as they play a pivotal role in shaping unforgettable entertainment experiences for tomorrow.

We are committed to attracting the brightest minds and nurturing the most innovative candidates who aspire to make a significant impact on the future of the entertainment industry in Dubai. At Dubai Holding Entertainment, we embrace equal opportunity and promote a discrimination-free environment where everyone’s unique talents and contributions are celebrated. Join us in crafting a thrilling and extraordinary tomorrow in entertainment!