Head of Digital Marketing

Title: Head of Digital Marketing

Reports to: Chief Executive Officer

Location: Dubai, UAE 

About GluCare

GluCare is a leading healthcare clinic that specializes in comprehensive diabetes care. Our mission is to improve the lives of people living with diabetes through innovative technology and compassionate care. We leverage the latest advancements in wearables, IoT devices, machine learning, and artificial intelligence to empower our clinicians and provide personalized and data-driven coaching to our patients.

As the Head of Digital Marketing at GluCare, you will lead our digital transformation and business growth initiatives. This role requires a dynamic leader who is passionate about leveraging digital technologies to enhance healthcare while actively exploring new business opportunities to expand the company's market presence.

Responsibilities:

1. Drive Revenue Growth: Develop and implement a comprehensive digital strategy that aligns with our strategic goals, maximizes revenue growth, and solidifies our market position.

2. Business Development : Actively pursue business development opportunities through market research, strategic partnerships, and tapping into new and existing sources.

3. Manage Budget and ROI : Oversee digital marketing budget allocation, ensure optimal spend across various channels, and measure return on investment (ROI) and customer acquisition cost (CAC) to drive profitability.

4. Market Research and Insights : Conduct thorough market research to understand emerging trends, patient needs, and competitive dynamics, translating insights into actionable business strategies.

5. Optimize Digital Channels : Manage and optimize performance marketing channels to enhance audience engagement, lead generation, and conversion rates.

6. Strategic Partnerships : Identify and cultivate strategic partnerships that enhance business growth and technological advancement.

7. Leadership and Team Development : Lead, mentor, and expand the digital and business development teams, setting clear strategic objectives and performance metrics to ensure the achievement of key results.

8. Cost Management : Strategically manage spending to align with business goals and financial forecasts, focusing on maximizing efficiency and outcomes. Lead, mentor, and expand the digital and business development teams, setting strategic objectives and ensuring the achievement of key performance indicators.

• Bachelor’s or Master’s degree in Business Administration, Digital Marketing, Information Technology, or a related field.
• 8-10 year’s experience in a leadership role with a focus on digital strategy and business development within the healthcare sector.
• Proven track record of successful digital project implementation and business expansion initiatives.
• Strong leadership skills with experience managing diverse teams and cross-functional projects.
• Excellent understanding of digital and marketing tools, data analytics platforms, and customer relationship management.
• Robust analytical and strategic thinking capabilities, with a keen insight into healthcare market dynamics.
• Fluent in English with outstanding communication, negotiation, and interpersonal skills