Head of Web Marketing

Company Description

Ghaf Labs is a premier blockchain consultancy and incubator firm based in Dubai, U.A.E. As the sister company of Ghaf Capital Partners, Ghaf Labs provides growth, acceleration, advisory, and consultancy services to blockchain-based startups and established enterprises. In partnership with Republic Crypto, Ghaf Labs aims to help startups enhance their presence in the UAE by utilizing its vast Web2 and Web3 networks.

Role Description

We are seeking a highly skilled and visionary Head of Marketing to lead our marketing efforts in the Web3 space. The ideal candidate is a strategic thinker with a deep understanding of blockchain technology and its implications for marketing. They will be responsible for developing and executing marketing strategies to drive adoption, engagement, and growth across our platforms and products.

Responsibilities :

• Develop and execute comprehensive marketing strategies to promote our brand, products, and services in the Web3 ecosystem.
• Lead a team of marketing professionals, providing guidance, mentorship, and support to achieve departmental goals.
• Collaborate with cross-functional teams including product development, engineering, and sales to align marketing initiatives with business objectives.
• Stay up-to-date on industry trends, competitive landscape, and emerging technologies to inform marketing strategies and tactics.
• Oversee the creation of compelling content, including blog posts, whitepapers, videos, and social media posts, to engage our target audience.
• Drive customer acquisition and retention through targeted campaigns, including email marketing, paid advertising, and community outreach.
• Manage marketing budgets effectively, allocating resources to maximize ROI and achieve key performance indicators (KPIs).
• Analyze marketing data and metrics to track performance, identify areas for improvement, and optimize campaign performance.
• Cultivate strategic partnerships and collaborations within the Web3 community to expand our reach and influence.
• Represent the company at industry events, conferences, and speaking engagements to raise awareness and enhance our thought leadership position.

Qualifications :

• Bachelor's degree in Marketing, Business Administration, or related field; advanced degree preferred.
• Proven experience in marketing leadership roles within the blockchain or cryptocurrency industry.
• Deep understanding of Web3 technology, including blockchain, smart contracts, DeFi, NFTs, etc.
• Strong strategic planning and analytical skills, with the ability to translate data into actionable insights.
• Excellent communication and interpersonal skills, with the ability to effectively convey complex concepts to diverse audiences.
• Demonstrated track record of building and managing high-performing marketing teams.
• Creative thinker with a passion for innovation and experimentation.
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities.