Marketing Section Head

Our client a social media company is looking for Marketing Section Head

Job Description:

• Create a "short / long" term brand and identity strategy for current projects  as well as upcoming ones.
• Analyze internal and external promotional activities and programs, as well as expectations for monthly sales and budgets, by conducting market research and SWOT analysis.
• Draft and approve marketing briefs, making sure that the messaging and designs adhere to the company's and the brand's standards at the brand level.
• Define and oversee the marketing expenditure.
• Establish a project's budget for marketing communications and sales targets.
• Keep a careful eye on and evaluate trends in market share, sales volumes, and rivalry.
• Take charge of all marketing, public relations, and communications initiatives chosen to support the brand and marketing plan.
• Keep a careful eye on and evaluate trends in market share, sales volumes, and rivalry.
• Take charge of all marketing, public relations, and communications initiatives chosen to support the brand and marketing plan.
• Create a marketing budget, media plan, media analysis, and marketing plan.
• Monitor all communication expenses and compare them to budgeted amounts.
• Oversee all marketing communications, such as community outreach initiatives, speaking engagements, special events, and press relations.
• Create, produce, and distribute print materials for broadcast campaigns, including brochures, ads, and direct response; additionally, create and distribute radio and television spots.
• Oversee social media activity, trade show exhibits, and website upkeep.
• Launch profitable marketing campaigns and take responsibility for their entire execution, from concept to finish.
• Complete all communication tasks, events, and social media campaigns within the allocated spending limit.
• Form strategic alliances and collaborate with important suppliers, agencies, and participants in the market.
• Examine the effectiveness of marketing campaigns to identify areas for improvement.
• Be in charge of all survey and research projects pertaining to the real estate market and competitors.
• Compose reports and deliver them to upper management.
• Keep up with industry developments and marketing trends.
• Keep an eye on market trends and pinpoint prospective investment opportunities based on customer demands and rivals' expenditure patterns.
• Adhere to the necessity of maintaining brand awareness among the intended audience.

Job Requirements:

• University degree –Business, marketing, communications or relevant field.
• Minimum 5 years of experience in social media field.
• MBA in Marketing is highly preferred.
• Experience with CRM software.
• Solid knowledge of web analytics and Google Adwords.
• Experience with B to B and B to C marketing preferred.
• Experience with digital marketing and new marketing trends.