Marketing Section Head

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Job Description - Marketing Section Head


Our client a social media company is looking for Marketing Section Head

Job Description:

  • Create a "short / long" term brand and identity strategy for current projects  as well as upcoming ones.
  • Analyze internal and external promotional activities and programs, as well as expectations for monthly sales and budgets, by conducting market research and SWOT analysis.
  • Draft and approve marketing briefs, making sure that the messaging and designs adhere to the company's and the brand's standards at the brand level.
  • Define and oversee the marketing expenditure.
  • Establish a project's budget for marketing communications and sales targets.
  • Keep a careful eye on and evaluate trends in market share, sales volumes, and rivalry.
  • Take charge of all marketing, public relations, and communications initiatives chosen to support the brand and marketing plan.
  • Keep a careful eye on and evaluate trends in market share, sales volumes, and rivalry.
  • Take charge of all marketing, public relations, and communications initiatives chosen to support the brand and marketing plan.
  • Create a marketing budget, media plan, media analysis, and marketing plan.
  • Monitor all communication expenses and compare them to budgeted amounts.
  • Oversee all marketing communications, such as community outreach initiatives, speaking engagements, special events, and press relations.
  • Create, produce, and distribute print materials for broadcast campaigns, including brochures, ads, and direct response; additionally, create and distribute radio and television spots.
  • Oversee social media activity, trade show exhibits, and website upkeep.
  • Launch profitable marketing campaigns and take responsibility for their entire execution, from concept to finish.
  • Complete all communication tasks, events, and social media campaigns within the allocated spending limit.
  • Form strategic alliances and collaborate with important suppliers, agencies, and participants in the market.
  • Examine the effectiveness of marketing campaigns to identify areas for improvement.
  • Be in charge of all survey and research projects pertaining to the real estate market and competitors.
  • Compose reports and deliver them to upper management.
  • Keep up with industry developments and marketing trends.
  • Keep an eye on market trends and pinpoint prospective investment opportunities based on customer demands and rivals' expenditure patterns.
  • Adhere to the necessity of maintaining brand awareness among the intended audience.

Job Requirements:

  • University degree –Business, marketing, communications or relevant field.
  • Minimum 5 years of experience in social media field.
  • MBA in Marketing is highly preferred.
  • Experience with CRM software.
  • Solid knowledge of web analytics and Google Adwords.
  • Experience with B to B and B to C marketing preferred.
  • Experience with digital marketing and new marketing trends.
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