MFS Performance Marketing Manager, Fintech

Company : Optasia

Job Type : Full Time

Dubai

Number of Applicants

:

000+

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Job Description - MFS Performance Marketing Manager, Fintech

Optasia is a fully-integrated B2B2X financial technology platform covering scoring, financial decisioning, disbursement & collection. We provide a versatile AI Platform powering financial inclusion, delivering responsible financing decision-making and driving a superior business model & strong customer experience with presence in 30 Countries anchored by 7 Regional Offices. We are seeking for enthusiastic professionals, with energy, who are results driven and have can-do attitude, who want to be part of a team of likeminded individuals who are delivering solutions in an innovative and exciting environment. As a MFS Performance marketing manager in Optasia, you will be responsible for planning, implementing and managing our product marketing strategy with focus on the Mobile Financial Services. What You Will Do
Develop and execute overall performance marketing strategy
Set up, monitor, manage and optimize campaigns across multiple platforms and channels for positive ROI
Manage performance marketing campaigns including go to market, to help acquire new customers and drive growth.
Creative ability to create enriching content to enhance campaigns.
Communicating regular metrics and findings from campaigns and analyze performance, insights, blockers, and areas of opportunity.
Conduct conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the online and offline to identify what works best
Improve customer lifetime value together with the aim of reducing acquisition costs.
Responsible for the growth marketing and CRM strategy, processes, and implementation.
Work together with external agencies to optimize the delivery of ad, app, website and campaigns driving user experience and activations
What You Will Bring
University degree in marketing or related field.
5+ years' experience in a performance marketing role in a financial industry
Extensive experience on marketing campaigns, as well as sms/email campaigns, social media, landing pages, blogs, SEO/SEA and display marketing.
Strong experience using analytics tools and database tools such as Excel, Google Analytics, Tableau, etc. and performance marketing tools/platforms.
Outstanding communication, presentation, and storytelling skills
A customer centric mindset and great analytical skills.
Have UX and social media writing experience.
Creativity, personal drive and a structured approach.
Legal authorized eligibility to work in the post's location
Why you should apply What we offer: ???? Flexible remote working ???? Competitive remuneration package ???? Extra day off on your birthday ???? Performance-based bonus scheme ????????‍⚕️ Comprehensive private healthcare insurance ???? ???? All the tech gear you need to work smart Optasia's Perks: ???? Be a part of a multicultural working environment ???? Meet a very unique and promising business and industry ???? ???? Gain insights for tomorrow market's foreground ???? A solid career path within our working family is ready for you ???? Continuous training and access to online training platforms Optasia's Values ????#1 Drive to Thrive: Fully dedicated to evolving. We welcome all challenges and learning opportunities. #2 Customer-First Mindset: We go above and beyond to meet our partners' and clients' expectations. #3 Bridge the Gap: Knowledge is shared, information is exchanged and every opinion counts. #4 Go-Getter Spirit: We are results oriented. We identify any shortcomings that hold us back and step up to do what's needed. #5 Together we will do it: We are committed to supporting one another and to understanding and respecting different perspectives, as we aim to reach our common goals.

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