Senior Marketing Executive

Shahid by MBC GROUP is the world’s leading Arabic streaming platform that’s home to highly rated original productions from the Arab world, a wide range of exclusive series, movies and other premieres, as well as live TV channels, sports, kids offering, international content, and more.

Featuring both free content via video on demand (VoD) and exclusive additional offerings via subscription video on demand (SVoD), Shahid’s diverse programming line-up includes binge worthy exclusive Shahid Originals, Shahid Premieres, Arabic movies fresh off the box-office, MBC’s live TV channels in true HD quality, international offerings in a variety of languages, sports, kids content, not to mention more than 30 FAST channels.

Shahid is seeking a dynamic and experienced Senior Marketing Executive to join our team. The ideal candidate will have over 5 years of experience in Marketing, with a strong background in media and entertainment within the GCC market and a strong interest in Anime and Kids Content.

Key responsibilities and accountabilities:

• Market Research: Conduct market research to identify target audiences, industry trends, and competitive analysis.
• Marketing Strategy Support: Develop and implement marketing strategies to achieve company goals and objectives.
• Campaign Management: Plan, execute, and analyze marketing campaigns across various channels, including digital, social media, Paid media, TV....etc, and ensure launches of campaigns as per deadlines.
• Marketing Assets: Keep track of content assets received make sure they are categorized and saved in the relevant folders and make sure the concerned teams are aware of its availability.
• Analytics and Reporting: Monitor and analyze campaign performance, and critical metrics to adjust strategies for optimal results.
• Marketing and Stakeholder Communication: Collaborate with internal and external teams to align marketing efforts with overall business goals.

Requirements and Essential Skills:

• Bachelor’s degree in communications, Business, Marketing, or a related field.
• 2+ years’ experience in marketing, marketing communications, digital marketing, or a related field. Client and/or agency experience is a plus.
• Strong understanding of marketing principles, including market segmentation, positioning, and consumer behavior.
• Creative thinking and problem-solving abilities.
• Strong project management skills and the ability to multitask.
• Data-driven decision-making and analytical skills.
• Adaptability and the ability to stay current with industry trends and emerging technologies.
• Leadership and teamwork skills to collaborate effectively with cross-functional teams.
• Results-oriented with a focus on achieving measurable marketing goals.
• Solid understanding of the media & entertainment landscape in MENA.
• Excellent writing and communication skills in English & Arabic. (Edit, proofread, and improve Arabic content)
• Ability to thrive in a fast-paced environment