Senior Marketing Manager

Company Description

We are far more than a worldwide leader. We are 280,000 women and men placing people at the heart of what we do, and nurturing real passion for service and achievement Joining Accor means embarking on a unique life journey to imagine tomorrow's hospitality.
To join our Group, please visit

Job Description

• To proactively manage a strong online presence of the property based website on all major search engines.
• To work with the proactive and reactive sales cells of the hotel to increase enquiries and manage peaks and troughs in the market via online marketing
• To protect the hotels brand standards in all online presence and to follow the hotel web policies
• Ensure hotel images and descriptions are updated regularly and represent the brand accordingly
• Manage all e-marketing databases
• Explore all online marketing and affiliate opportunities for all hotel segments
• Manage hotel website CRM and promotional activity
• Do website designs effectively, ensuring at all times that the website is effectively optimized and content is correct.
• Conduct website audits and research online market intelligence
• Manage email marketing campaigns and direct promotional activity to customers online
• Web links with associated events or activities occurring in the regions
• To facilitate e-marketing and direct marketing initiatives through Social Media.
• Gather and analyze intelligence on markets' threats and opportunities.
• Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform, etc.
• Stimulate support and development of the online strategy within the hotel.
• Additional tasks as necessary depending on business needs

Qualifications

• Digital Marketing savvy.
• Good communication skills.
• Good English language skills.
• Comfortable working with photo-editing software
• Familiarity with Google Analytics or other web analytics tools and metrics.