Senior Marketing Manager

United States of America - Remote / Home Office

Job Summary:

This position can be located in UAE or KSA

This role will be responsible for all aspects of marketing which can help increase overall brand awareness in the region, help improve our retention rate while continuously acquiring net new customers in the region. This role encompasses a diverse set of responsibilities crucial for driving successful digital marketing initiatives.This role will impact MENA region growth strategy, working at both the strategic level and at the tactical level. This requires forming new partnerships while optimizing our current marketing channels such as influencers, Social, affiliates, OOH and day to day management as well as collaborating with cross functional team members internally as well as externally with the partner’s teams.

• Develop paid media strategies aligned with the company’s goals, negotiate media buys, explore new channels, and launch partnerships to enhance visibility with key focus on growing our customer base.
• Oversee end-to-end success of creative and new campaign launches; marketing/promotions, campaign localization, local program operations, customer service, and local marketplace communications
• Manage the local creative agency and own the relationship with media and PR agencies on how we can improve relevancy in this region.
• Report daily, weekly results and progress against sales plan. Analyze reports from the key markets, translate findings into insights and actionable growth tactics
• Lead Influencer marketing in the region and continuously help grow the overall talent pool to reach a wider audience.
• Manage and allocate digital marketing budgets across various channels and initiatives, ensuring strategic investment and maximizing client ROI.
• Coordinate and lead PR Events for the local market
• Work with the central CRM team on how we can optimize our rewards program to further build our loyalty
• Proactively research a partner’s site to ensure accuracy and delivery of our content, while continuously looking at ways to improve our brand position.
• Support MENA team to define commercial strategies and trade marketing calendar to accelerate sales for each region

Minimum Qualifications:

The ideal candidate should demonstrate a genuine passion for digital marketing, particularly in driving performance-based results. This passion fuels their motivation to stay updated with industry trends, experiment with new strategies, and continuously optimize campaigns to achieve the best possible outcomes.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Location:

Remote role, can be based in UAE or KSA

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About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 30,000 products, from over 1,200 brands direct to our customers in 185+ countries. Our vision is to become the #1 destination for health and wellness across the world. With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

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