Assistant F&B Marketing Manager

POSITION SUMMARY

The Assistant F&B Marketing Manager is responsible for developing and executing strategic marketing initiatives for all F&B outlets at JW Marriott Marquis Dubai. Reporting to the F&B Marketing Manager, this role oversees marketing calendars, ensures seamless campaign execution, and drives outlet-specific positioning through tailored annual marketing plans. The position plays a key role in shaping F&B brand strategies, launch concepts, and promotional frameworks that enhance guest engagement and revenue. The role manages social media channels, supports content creation, and coordinates cross-functional stakeholders to deliver impactful, on-brand storytelling across all F&B touchpoints within the property.

CANDIDATE PROFILE    
Experience:

•    3–5 years of marketing experience, preferably in hospitality, F&B, luxury, or lifestyle brands 

•    Proven experience in planning and executing integrated marketing campaigns 

•    Hands-on experience managing social media accounts and digital content strategies 

•    Exposure to developing marketing plans, brand strategies, and launch campaigns 

•    Experience working with agencies, creative teams, and cross-functional stakeholders 

•    Prior experience in a supervisory or senior executive marketing role is an advantage
Skills and Knowledge

•    Strong expertise in F&B marketing, including outlet positioning, promotions, and guest engagement strategies 

•    Advanced understanding of social media platforms, content planning, and performance optimization 

•    Ability to develop structured marketing calendars and annual marketing plans 

•    Strong creative and strategic thinking, with the ability to translate brand vision into execution 

•    Proficiency in Adobe Creative Suite and/or Canva for content development and approvals 

•    Knowledge of campaign reporting, analytics, and KPI tracking to measure performance and ROI 

•    Excellent project management skills with the ability to handle multiple campaigns simultaneously 

•    Strong communication and storytelling skills, with attention to brand tone and consistency 

•    Understanding of luxury hospitality brand standards and guest experience expectations 

•    Ability to collaborate effectively with F&B operations, culinary teams, and marketing leadership
Education or Certification

•    Bachelor’s degree in marketing, Communications, Hospitality Management, or a related discipline 

•    Additional certifications in digital marketing, branding, or social media are a plus

Core work activities 

The following are specific responsibilities and contributions critical to the successful performance of the position:

       Marketing Strategy & Planning

• Develop annual, outlet-specific marketing plans aligned with revenue and brand objectives


• Define F&B brand strategies, positioning, and campaign direction for all outlets


• Identify key commercial opportunities and seasonal activations

Campaign Development & Execution

• Plan, brief, and execute integrated marketing campaigns across F&B outlets


• Manage campaign timelines, deliverables, and stakeholder alignment


• Oversee execution of promotions, launches, and experiential activations

Marketing Calendar Management

• Own and maintain the F&B marketing calendar for the property


• Coordinate all outlet campaigns, offers, events, and partnerships


• Ensure alignment between marketing initiatives and operational readiness

Social Media Management

• Oversee content strategy and day-to-day management of F&B social media channels


• Create, curate, and approve engaging content aligned with brand tone


• Monitor performance and optimize content based on insights and trends

Content Development & Brand Execution

• Collaborate on photo and video shoots, ensuring strong visual storytelling


• Support the creation of campaign assets, menus, and promotional materials


• Ensure consistency across all brand touchpoints and digital platforms

Launch Planning & Brand Activations

• Lead marketing plans for new outlet openings, menu launches, and rebranding initiatives


• Develop go-to-market strategies including teaser, launch, and sustain phases


• Coordinate cross-functional teams to ensure successful execution

Reporting & Performance Analysis

• Track campaign performance and prepare detailed reports with insights and recommendations


• Analyze social media, digital, and campaign KPIs to optimize future initiatives


• Present findings and learnings to the F&B Marketing Manager and leadership

Stakeholder & Agency Coordination

• Work closely with culinary, operations, PR, and external creative agencies


• Manage timelines, approvals, and deliverables across multiple stakeholders


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  Support media and influencer collaborations as part of campaign strategies

  
  

   

PREFERRED QUALIFICATIONS 

Education: High school diploma or G.E.D. equivalent.

Related Work Experience: At least 1 year of related work experience.

Supervisory Experience: No supervisory experience.

License or Certification: None