Associate Director of Sales - Leisure - United Kingdom & Europe

Main Responsibilities:

• Develop and implement strategies to drive leisure market growth across United Kingdom & key European countries, focusing on high-net-worth individuals and luxury travel segments.

• Identify and secure new business opportunities by building strong relationships with travel agents, tour operators, and key industry partners across United Kingdom & Europe.

• Foster long-term relationships with top-tier clients and ensure a personalized, high-quality service to meet the unique needs of each guest.

• Regularly analyze sales performance, market trends, and competitive activity to provide strategic insights and adjust plans accordingly.

• Ensure the hotel’s luxury brand image is communicated effectively through all leisure market outreach, events, and materials.

• Collaborate with operational teams to ensure the seamless integration of guest needs into the guest experience, enhancing overall satisfaction and loyalty.

Candidate Profile:

• Degree in Hospitality, Business, Marketing, or a related field preferred.

• At least 5 years of experience in leisure sales and clear understanding of respective markets, particularly within luxury hotels.

• Established network within the European leisure travel market, including top-tier travel agencies and luxury tour operators.

• Excellent communication, leadership, and interpersonal skills.

• Ability to analyze market trends and translate insights into strategic actions.

• Fluent in English; additional European language skills (French, German, Spanish, etc.) are a plus.

• Ability to travel frequently within Europe as required.