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- Project management skills - associate marketing managers need to effectively manage workflows and deliverables for marketing campaigns, so a background in project management is essential
- Strategic planning - this role also involves a lot of strategic direction to develop and successfully implement marketing and promotional campaigns
- Team coordination - associate marketing managers work closely with legal, sales, and creative personnel, so they need experience coordinating and motivating teams to successfully complete projects
- Presentation skills - associate marketing managers routinely present ideas and reports to business leaders and other marketing professionals, so they need excellent public speaking and presentation skills
- Communication skills - this role requires frequent written and verbal communication to confer with clients, develop marketing and branding language and copy, and communicate between teams
- Analytical skills - because the associate marketing manager conducts A/B testing and assesses customer engagement, they need excellent analytical and data interpretation skills
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