BlockChain Marketing Director

Welcome to MultiBank Group; a global financial pioneer established in 2005 in California and now proudly headquartered in Dubai, UAE. We excel in providing cutting-edge trading technology, unparalleled liquidity, and exceptional customer service, offering an extensive range of financial products such as Forex, Metals, Shares, Indices, Commodities, and Cryptocurrency CFDs.

Join our thriving community of over 1 million clients across 90 countries, contributing to a daily trading volume exceeding US$ 12.1 billion. As a heavily regulated (11 financial regulators across 5 continents), award-winning, and reliable financial institution, MultiBank Group is devoted to innovation, excellence, and empowering our clients to achieve their financial goals.

Seize the opportunity to work with a rapidly growing, world-class team spanning more than 20 countries, driven by innovation, collaboration, and customer focus.

Job Overview:

We are seeking a visionary and results driven Blockchain Marketing Director to lead our marketing strategies to promote blockchain-based products and services. This role demands a strategic leader with deep expertise in blockchain technology and a proven track record in creating and executing successful marketing campaigns. The ideal candidate will be responsible for elevating our brand, driving user acquisition, and establishing MGB Token as a leader in the blockchain space.

Key Responsibilities:

Strategic Marketing Leadership:

• Develop and implement comprehensive marketing strategies to drive brand awareness, user growth, and engagement.

• Align marketing initiatives with the company's overall vision, mission, and business goals.

• Stay ahead of industry trends, emerging technologies, and competitor activities to inform strategic decisions.

Campaign Development and Management:

• Oversee the creation and execution of multi-channel marketing campaigns, including digital, social media, content, email, events, and more.

• Collaborate with cross-functional teams to produce high-quality marketing materials and compelling content that resonates with our target audience.

• Manage the marketing budget, ensuring efficient allocation of resources and maximization of ROI.

Team Leadership and Development:

• Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

• Set clear performance goals and provide regular feedback and coaching to team members.

• Identify and recruit top talent to strengthen the marketing department.

Brand Management and Public Relations:

• Develop and maintain a strong brand identity, ensuring consistent messaging across all marketing channels.

• Build and nurture relationships with key media outlets, influencers, and industry partners.

• Represent MultiBank Group at industry events, conferences, and speaking engagements to enhance brand visibility.

Performance Tracking and Analysis:

• Monitor and analyze marketing performance metrics, providing regular reports to senior management.

• Use data-driven insights to optimize marketing strategies and drive continuous improvement.

• Implement best practices for marketing analytics and reporting.

Customer and Market Insights:

• Conduct market research to understand customer needs, preferences, and behaviors.

• Gather and analyze feedback from users, partners, and stakeholders to inform marketing strategies.

• Identify new market opportunities and develop strategies to capitalize on them.

Qualifications:

• · Minimum of 5 years of experience in marketing, with at least 3-5 years in a leadership role.
• · Proven experience as a Marketing Director or in a senior marketing leadership role, preferably within the blockchain industry.
• · Deep understanding of blockchain technology, cryptocurrency markets, and decentralized finance (DeFi).
• · Strong track record of developing and executing successful marketing campaigns.
• · Proficiency in digital marketing tools, analytics platforms, and CRM systems.
• · Ability to think strategically and creatively in a fast-paced, dynamic environment.
• · Passion for blockchain technology and a deep understanding of its potential impact.

Become a part of our diverse, world-class team, collaborating with multicultural professionals from around the globe. Make a lasting impact in the financial industry and grow your career with MultiBank Group!