Brand Manager

Company : Lobo Management Services

Job Description - Brand Manager

Our client is a prominent FMCG company, managing a prestigious portfolio of global multinational brands across the Middle East. They are currently seeking a commercially astute Brand / Marketing Manager to spearhead regional strategy and drive high-impact execution.

This is a pivotal role requiring a professional who operates at the intersection of brand equity and commercial performance, ensuring that marketing initiatives translate directly into bottom-line growth.

The Role: Key Focus Areas

Strategic P&L Ownership: Full accountability for the brand P&L, ensuring all marketing investments are aligned with revenue and margin targets.

Commercial Performance: Transitioning traditional marketing activities into measurable commercial outcomes, with a rigorous focus on ROI and trade spend optimization.

Stakeholder Synergy: Acting as the primary liaison between Sales, Trade Marketing, and Brand Principals to ensure seamless execution and market alignment.

Data-Driven Growth: Leveraging consumer insights and market analytics to identify untapped commercial opportunities and optimize product positioning.

Budget Discipline: Maintaining strict control over marketing budgets, ensuring disciplined spending and maximum impact across regional channels.

Candidate Requirements

Industry Expertise: A minimum of 8â12 years of experience within the FMCG sector (Food or Non-Food), ideally within a high-growth multinational environment.

Commercial Mastery: Proven experience managing complex P&Ls and a demonstrated ability to link marketing strategy to financial performance.

Regional Exposure: Significant experience navigating the Middle East markets, with a deep understanding of local consumer behavior and the regional distribution landscape.

Strategic Influence: Excellent stakeholder management skills, with the ability to influence C-suite executives and global Brand Principals.

Analytical Rigor: Proficiency in using data to drive decision-making and a track record of optimizing trade spend and promotional performance.

Linguistic Skills: Fluency in English is essential; Arabic speaking skills are highly preferred to manage regional relationships effectively.

This role offers significant visibility within a market-leading organization and the opportunity to directly influence the trajectory of world-class brands.

Interested candidates are invited to share their profiles for a confidential discussion.

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Brand Manager

Job Description - Brand Manager

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