Brand Manager (Consumer Electronics & AV ecosystems)

About the Company

The client is a fast-growing distribution and brand-building organization operating across consumer technology and AV ecosystems. The company specializes in private-label product development, OEM/ODM sourcing, and multi-channel distribution across retail, e-commerce, and export markets. Its portfolio includes consumer electronics, accessories, and professional AV solutions. With a strong presence in the UAE and expanding global footprint, the company is focused on scaling proprietary brands across GCC, Africa, and emerging markets.

Role Overview

We are seeking a highly experienced and results-driven Brand Manager to lead and scale a private-label brand. This is a hands-on leadership role covering the full brand lifecycle—from OEM sourcing and product development to go-to-market execution and revenue growth across domestic and international markets.

Key Responsibilities

Brand & Product Management

• Own end-to-end brand management across retail, wholesale, e-commerce, export, and corporate channels
• Define and execute brand strategy, positioning, and product roadmap aligned with revenue targets
• Manage full product lifecycle: ideation, development, launch, pricing, and phase-out
• Oversee packaging, branding, compliance, and certification

OEM / White-Label Manufacturing

• Identify and manage OEM/ODM suppliers (primarily China-based)
• Negotiate pricing, MOQs, timelines, and quality standards
• Execute private-label strategies ensuring consistency in quality and brand identity
• Coordinate product customization, SKU development, and approvals
• Manage import logistics, customs, and supply chain

Sales & Growth

• Drive revenue growth across UAE and international markets
• Build export pipelines (GCC, Africa, CIS, emerging markets)
• Manage P&L, pricing strategy, and margin optimization
• Identify new distribution channels and partnerships

Marketing & GTM

• Collaborate on product launches, campaigns, and digital presence
• Represent brand at exhibitions and industry events
• Develop sales materials and training assets

Analytics & Reporting

• Analyze market trends, competitors, and customer insights
• Track KPIs: revenue, margins, inventory, and market share
• Report on performance and growth opportunities

Requirements

• 5+ years in Brand Management + OEM/Private Label + Sales
• Experience in consumer electronics / AV / accessories
• Strong UAE + export market exposure
• Deep OEM/ODM sourcing experience (China preferred)
• Proven track record building private-label brands
• Strong commercial, negotiation, and P&L skills
• Familiarity with Amazon, Noon, and B2B distribution
• Bachelor’s degree (Business/Marketing/Supply Chain)
• Fluent English (Arabic/Hindi/Mandarin is a plus)
• UAE work eligibility

Preferred Profile

• Entrepreneurial mindset
• Data-driven decision maker
• Experience in fast-paced distribution setups
• Strong multi-project management ability
• Willing to travel internationally

• Monthly Salary: AED 15,000 – 20,000 per month

• Performance bonuses (quarterly/annual)
• UAE visa
• Medical insurance
• Annual leave as per UAE law