Brand, PR & Events Manager

beOnd, the world's first premium leisure airline, is looking for a dynamic and talented Brand, PR & Events Manager to join our passionate team. In this vital role, you will be responsible for creating and executing our brand strategy across various platforms, enhancing brand awareness, and driving engagement through compelling social media content and memorable events.

As the Brand, PR & Events Manager, you will work closely with various teams to ensure a consistent and impactful brand presence. You will be the driving force behind our social media initiatives, developing creative campaigns that resonate with our target audience while organizing exciting events that elevate our brand and create unforgettable experiences for our guests.

Responsibilities

• Lead the development and implementation of brand campaigns and content plans that align with beOnd's strategic objectives.
• Manage and grow beOnd's social media presence across all platforms, crafting engaging content that captures our unique brand voice.
• Drive brand partnerships and co-marketing initiatives with hotels, destinations, and luxury lifestyle brands to enhance awareness and desirability.
• Plan, coordinate and execute events that enhance brand visibility and create meaningful interactions with our guests.
• Monitor social media channels for trends and insights, leveraging analytics to inform strategy and improve performance.
• Collaborate with internal teams to produce high-quality marketing materials and social media campaigns.
• Support internal brand culture, ensuring employees and crew embody brand values through internal campaigns, onboarding materials, and communications.
• Act as the main point of contact for all event-related inquiries and logistics.
• Foster relationships with media, influencers, and industry partners to amplify brand reach.
• Stay updated on industry trends and best practices to ensure beOnd remains a leader in the luxury travel sector.

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in brand management, social media marketing, and event management.
• Proven track record of successfully managing social media accounts and campaigns for a consumer-facing company.
• Strong understanding of digital marketing, brand strategy, and content creation.
• Experience in event management, from concept development to execution.
• Understanding of the luxury travel market.
• Able to coordinate events and activations with multiple stakeholders.
• Experience collaborating with Commercial, Creative, and Brand teams.
• Experience with media relations and engaging with influencers.
• Proficiency in using social media management tools and analytics platforms is a plus.