Brand Product Manager

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Job Description - Brand Product Manager

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Building and executing the annual product plan leading to consumer recruitment and loyalty
• Executing product campaigns and the media and search strategies supporting them

Reacting to a launch, consumer behaviours and managing social media
• Creating Launch EPOS and Product Launch Review (to measure and evaluate the success of the product launch)
• Programmatic (precision advertising) strategy and execution for campaigns (supported by IMC/agencies)
• Allocation and execution of budget for paid social posts
• Carrying out relevant actions and updating the team on consumer recruitment metrics and consumer sentiment (from Consumer Insights Tracking)
• Completing NPD form and sending to PR / rest of team

Knowledge sharing with the team
• Delivering the Internal Buzz
• Updating the team on ad-hoc EPOS notes for new product launches and Market Share Notes for zone/DMI (Sell out Tracking)

Merchandising
• Owning overall merchandising for business-as-usual merchandising

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Dr. Job is an online platform that connects employers with skilled job seekers, facilitating the search for job opportunities and top talent. Established in 2015. Dr. Job has emerged as the UAE premier job portal, attracting thousands of job seekers every day in UAE.

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