Business Development Specialist, LAAC

Responsible for increasing the number of patients treated with, and/or the market share of, cardiology franchise products across the assigned territory. 1. Market & Business Awareness Maintain awareness of industry, competition, healthcare and economic trends across the cardiology landscape. Adjust franchise business plans to reflect evolving regional market conditions. Develop and execute strategies to grow the number of patients treated and increase market share in target MENA countries. Manage contract design and negotiation across all therapies and solutions within the franchise. Develop and implement structured referral programs in alignment with the Marketing team. Work closely with sales teams to maintain relationships with economic buyers and clinical stakeholders in key accounts. Educate local sales teams to take over projects after successful implementation and stabilization. Collaborate with HEMA and HS&P teams to address barriers and deploy tools such as patient identification systems. Serve as an interface between customers and the sales organization to address complaints, issues, and product queries. Train and educate HCPs on patient identification, referral protocols, therapy implementation, and follow-up processes. Provide high-quality clinical case support during procedures to ensure best-in-class clinical outcomes. Attend and participate in customer, company, and industry forums, courses, or educational events. Act as a strong partner to the Marketing team in delivering and supporting LAAC-related educational events and therapy-awareness initiatives.