Business Head Middle East

Position Summary:

As Regional Head – Middle East, you will be responsible for driving aggressive growth and customer acquisition across key Middle East markets. This is a high-impact leadership role with full P&L ownership, centered on unlocking scale through performance marketing, channel expansion, and market penetration strategies. The ideal candidate has a proven track record of building consumer businesses from the ground up, thrives in fast-paced environments, and brings a growth-hacker mindset.
This role will be more focused on Growth and Acquisition compared to the overall Head of Middle East role and is designed as a lean, agile leadership position requiring strong executional ownership and entrepreneurial agility.

Key Responsibilities:

1. Growth Strategy & Business Leadership

·       Develop and execute a growth-centric regional business strategy focused on rapid acquisition and market scale-up.

·       Own the end-to-end P&L, with accountability for top-line growth, cost optimization, and profitability.

·       Identify and evaluate new market entry strategies, partnerships, and business models to accelerate user and revenue growth.

·       Drive operational efficiency with scalable processes across supply chain, logistics, channel mix, and customer service.

2. Marketing, Branding & Consumer Acquisition

·       Spearhead regional brand positioning and performance marketing efforts to drive awareness, acquisition, and retention.

·       This includes a sharp focus on customer acquisition, retention, and data-driven growth experimentation.

·       Localize global campaigns with cultural, linguistic, and demographic relevance for the Middle East.

·       Leverage consumer insights, digital analytics, and A/B testing to refine product-market fit and messaging.

·       Ensure brand consistency and performance alignment across all customer touchpoints (online and offline).

3. Commercial & Channel Growth

·       Build, manage, and optimize retail, e-commerce, distributor, and third-party sales channels across the region.

·       Prioritize scalable acquisition-led channels to maximize reach and revenue impact.

·       Negotiate and manage strategic partnerships, joint ventures, and key accounts that unlock new user segments.

·       Design localized pricing, assortment, and promotion strategies to support growth KPIs.

4. Leadership & Team Development

·       Build and lead a high-performing, growth-focused cross-functional team across Sales, Marketing, Ops, and CX.

·       Foster a strong culture of ownership, experimentation, and innovation across regional teams.

·       Coach and mentor team members to take ownership of growth goals, and develop succession plans for critical roles.

5. Reporting & Stakeholder Communication

·       Provide growth dashboards, forecasts, and business insights to global leadership and investors.

·       Act as a regional thought leader, representing the business in media, industry forums, and executive summits.

·       Ensure compliance with all legal, governance, and reporting standards across operating markets.

Candidate Requirements:

·       12–14 years of progressive experience in business leadership roles, preferably within FMCG, Retail, or D2C brands.

·       Demonstrated track record of P&L ownership and scaling a business in the Middle East or similar emerging markets.

·       Strong background in growth marketing, performance channels, and consumer acquisition.

·       Experience leading high-growth business units or startup ventures, ideally within a PE/VC-backed environment.

·       Experience in growth leadership roles with direct accountability for acquisition metrics will be highly valued.

·       Deep understanding of market dynamics across GCC (UAE, KSA, Kuwait, Qatar, Oman, Bahrain).

·       Excellent leadership and stakeholder management skills with a founder-like, data-led mindset.

·       High cultural sensitivity and ability to operate across diverse, multicultural teams and markets.

·       Fluent in English; Arabic proficiency is an advantage.

Preferred Qualifications:

·       MBA or equivalent from a top-tier business school is preferred but not mandatory.

·       Experience launching or scaling D2C/omnichannel models in global markets.