Category Manager

Category Manager - UAE Category Management

• In-depth understanding global and regional beverages, food and dairy/plant-based customers and consumers (from B2B and B2C marketing point-of-view)
• Spotting key market trends, consumer shopping requirements/insights and (innovation) needs as key input and guidance provider for i.e. for product marketing and SIG market strategy
• Expert knowledge and technical category and value chain understanding globally and regionally (industry knowledge) to formulate business needs and category strategies/plans
• Supports to build strategic partnership within industry (Ecosystem from ingredient supply & upstream providers)
• Supports in executing cross-functional strategic initiatives (e.g. expansion & deployment plan for SIG TechCenters)
• Developing and localizing Category presentations.
• Work with cluster marketing managers on innovation launching plans.
• Support customers on recipe insights and development.

• Drive business and revenue stream from innovation hub.
• manage and present innovation hub.
• Train key stakeholders and management on how to use and narrate innovation story.
• Build collaboration with thinktanks, venture capital, ingredients companies...etc to scout for new innovations.
• Build SIG innovation academy for customers.

• Test Filling: coordinate all test fillings and promote among global team.
• Co-packing Network: build comprehensive network and identify co-packing gaps. Work with clusters to identify opportunities.