Chief Marketing Officer (AI-Native / MarTech)

About the Role

The CMO is responsible for building and managing a growth system based on data, AI, and user intent, driving customer acquisition, engagement, and retention through the product itself rather than solely through external channels. This role transforms marketing from a communication function into a decision layer that understands user behavior and context, identifies intent and life events, and initiates relevant actions within the product and across channels — establishing brand trust and building an AI-native customer journey.

Reporting to: CEO / Founder

Collaborates with: CTO, CPO, Head of AI, CISO, Risk, Legal, Finance

Key Responsibilities

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  Growth & Decision Layer: build an intent detection and decisioning system based on user data; integrate marketing directly into the product (product-led growth); develop "one intent → one action" logic; create AI-driven interaction scenarios

  
  


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  Data & MarTech Architecture: build a first-party data strategy; develop CDP / data layer / event tracking; work with data clean rooms and partner data; ensure data quality and structure for decisioning

  
  


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  Customer Lifecycle & Personalization: design the end-to-end customer journey; personalize based on behavior, context, and financial status; identify life events, triggers, and growth opportunities

  
  


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  Go-to-Market & Growth Execution: develop GTM strategies for new products and markets; manage acquisition channels; build systems for retention and LTV growth (focus on LTV/engagement over CAC)

  
  


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  Brand & Trust: shape positioning as an AI-native financial assistant and trusted decision layer; control all communications for brand consistency

  
  


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  Compliance & Data Governance: ensure compliance with GDPR/privacy, data protection, and advertising standards; manage consent management; coordinate with CISO/Risk/Legal

  
  


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  Analytics & Intelligence: build metrics for intent detection accuracy, conversion by context, LTV/retention, and value delivered; implement AI-analytics for decision-making

  
  


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  Team & Cross-functionality: lead Growth, Data, Marketing, and CRM/Lifecycle teams; work closely with Product, Tech, AI, Risk, and Compliance

  
  

Areas of Responsibility

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  Growth

  
  


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  Data

  
  


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  Customer Experience

  
  


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  Decision Layer (in collaboration with Product and AI)