Digital Marketing Executive - Oracle Eloqua( 6 Months Fixed Term Contract)

Position Details

• Position: Digital Marketing Executive
• Location: Dubai, UAE
• Employment Type: Temporary Contract
• Contract Duration: 6 months
• Working Arrangement: Office-based

Job Purpose

Duties for the Digital Marketing executive will include campaign management, setting up conversion pixels to track campaign ROI.

Core Duties and Responsibilities

1. Administration of Email Marketing (experience in oracle Eloqua), SMS & digital marketing platforms (Facebook business manager, Google Ads & other Google Tools) — 20%
2. Execute email marketing campaigns, nurturing campaigns, web form creation-processing & landing page creation. — 15%
3. Data management and segmentation for all digital marketing campaigns. — 20%
4. Collating and analyzing data from all Digital Marketing Channels to track ROI. Providing actionable insight to marketing teams. — 10%
5. Set-up marketing channel tracking using Google Analytics/ Google Tag Manager. — 10%
6. Perform website audits and SEO. — 10%
7. Coordinate with media agencies to monitor ongoing digital/ social advertisements. — 10%
8. Providing campaign best practice support, guidance and training to Marketing. — 5%

Minimum Qualifications, Experience and Skills

Education

• Qualification in business, marketing management, or a related discipline.

Experience

• Minimum 2 years of relevant experience in an agency or in-house environment.
• UAE/GCC experience is preferred.

Skills and Knowledge

• Fluency in spoken and written English.
• Good level of competency in Oracle Eloqua.
• Experience with email marketing, SMS marketing, digital advertising platforms, Google Ads, Facebook Business Manager, Google Analytics, and Google Tag Manager.
• Knowledge of campaign management, data segmentation, ROI analysis, website audits, and SEO.