Digital Marketing Manager

Digital Marketing Specialist

Location: Dubai, UAE

Company: Meraki Real Estate Development

Employment Type: Full-time

Responsibilities -

Lead Generation & Campaign Execution

Plan, launch, and manage lead generation campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms to attract and convert high-quality leads.

Content Development-

Write or coordinate marketing copy, social media content, email campaigns, and video scripts aligned with brand goals.

 Performance Analysis -

Track KPIs, analyse campaign performance, and optimize for ROI across platforms.

 Branding & Visual Coordination -

Work with design and media teams to ensure visuals, creatives, and videos align with campaign goals.

 Social Media Management -

Develop and execute social media strategies to enhance brand presence and engagement.

Email Marketing -

Design and implement email marketing campaigns for lead nurturing and promotions.

SEO & SEM -

Optimize website content for search engines and manage paid search campaigns to drive qualified traffic.

Analytics & Reporting -

Monitor and evaluate campaign performance using tools like Google Analytics and Facebook Insights, providing actionable insights and recommendations.

Education: Bachelor’s degree in marketing, Business, Communications, or a related field preferred.

Experience: Minimum 2 years in digital marketing with mandatory real estate experience

Skills: Proficiency in digital marketing tools and platforms; strong communication and creative skills.

Languages: Fluency in English; Arabic is a plus.