Digital Marketing Manager, Automotive(m/f/x)

About NIO Inc.

NIO Inc. is a pioneer and a leading manufacturer of premium smart electric vehicles in China. Founded in November 2014, NIO’s mission is to shape a joyful lifestyle. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users. NIO designs, develops, jointly manufactures and sells smart premium electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

For our Team in Abu Dhabi we are looking for a

Digital Marketing Manager: Automotive(m/f/x)

About the Role:

We seek a Digital Marketing Manager with a proven track record in building, executing, and managing effective and innovative campaigns and strategies. As a critical team member, you will be integral to driving sales, enhancing customer retention, and fostering loyalty.

The Digital Marketing Manager plays a pivotal role in the dynamic realm of automotive brand marketing, confidently driving strategic planning, executing campaigns, and analyzing performance to align digital initiatives with the overarching goals of the NIO brand.

In this crucial position, you will develop, maintain, and execute cutting-edge digital campaigns and offers across various platforms. You will serve as a subject matter expert, supporting our brand with its digital marketing activities, focusing on improving marketing effectiveness, enhancing customer engagement, increasing opportunities, and promoting NIO brand loyalty.

Responsibilities:

• maintaining, and executing digital campaigns and offers to maximize enquiries, sales, retention, and loyalty.
• the digital campaign launching process from briefing agencies to reviewing media plans and execution on time.
• closely with the brand and agencies to uphold and maintain standards, goals, and policies and highlight areas of concern, improvement, risk and the potential to leverage any divisional synergies that could save costs.
• the brand's management online, which will act as a channel for divisional initiatives to increase brand awareness, customer engagement, and traffic.
• for efficiently utilizing campaign management capabilities and available budget as directed by the Marketing Director, generating and converting the targeted volume of quality leads to achieve sales and sales objectives. improve the efficiency of media planning and buying,
• the brand in its own organic and paid media development.
• digital marketing best practices within the company.
• policies and standards, ensuring alignment with global strategy.
• the use of digital media to support the brand product strategy.
• to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• digital marketing best practices within the company.
• as the main point of contact for the media agency, focusing on increasing media efficiencies and driving best practices.
• end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, and next-step recommendations.
• and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• in optimizing the top-performing media channels to increase 0TB and reduce CPL.
• and implement re-targeting lists and campaigns for the brand.
• Media to reduce brand CPL and overall CPS in line with the KPIs.
• up on media plans and assist in optimizing the media plans.
• all the campaign's go-live dates and make sure all campaigns are launched on time.
• of campaign outcomes in detail, using a variety of proprietary software applications.
• for conceptualizing and managing various customer retention campaigns and initiatives. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution.
• insights and present results clearly to facilitate sound decision-making on the next steps.
• on traffic generated.
• and execute impactful digital campaigns and offers to drive brand growth and customer acquisition.
• a digital marketing authority, guiding our automotive brands' strategies and activities.
• our online presence, increasing brand awareness and customer engagement.
• digital media and advertising efforts, including tagging, tracking, and rigorous testing.
• end-to-end campaign planning, analysis, and execution, ensuring timely delivery and optimal performance.
• data-driven insights to optimize user funnels, identify critical conversion points, and enhance overall campaign effectiveness.
• explore new and creative growth strategies through innovative digital marketing approaches.

Skills:

• knowledge of digital marketing campaigns, SEO/SEM, display, and advertising.
• in marketing cloud software and Digital Analytics Tools.
• using various CMS and social media platforms and tools.
• in creating crass-channel digital campaigns.
• communication skills in English (Arabic is desirable).
• and problem-solving skills.
• to self-manage and self-motivate.

Qualifications and Requirements:

• in marketing, Digital Marketing, Communications, or Analytics.
• of 6 years of digital marketing experience, with at least 3 years in the Middle East.
• marketing experience is an advantage but not essential.
• knowledge of Digital Marketing practices, including Digital Media, and a thorough understanding of Web Analytics, CRM and ex.
• in SEO/SEM, display advertising, marketing cloud software, and digital analytics tools.
• communication skills in English (Arabic is desirable).
• and problem-solving abilities with a data-driven mindset.
• and able to work collaboratively with crass-functional teams.

This isn’t just another job. It’s an opportunity to join a movement to change the mobility experience for everyone. If you find that as exciting as we do, come join us!

To apply for this role please send your CV (in English)

We look forward to hearing from you!

NIO is expanding to MENA, and we're looking for passionate individuals to join our UAE team and deliver experiences that go beyond expectations! We design, develop, and manufacture premium smart electric vehicles, constantly pushing the boundaries in assisted driving, digital experiences, and battery technology. Be part of shaping the future of electric mobility in the UAE as we launch our operations.