Digital Marketing Officer

We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team.

The ideal individual will plan and manage all our digital marketing channels & campaigns and contribute to the organization's marketing strategy to increase customer sales and engagement.

The individual will work closely with the E Commerce Manager to ensure product optimizations, SEO, content and campaigns are well aligned.

Responsibilities:

• Developing and executing the organization's annual digital marketing plan, including PPC, SEO, social media, Affiliates and Display/Re-targeting.
• Devising innovative digital marketing campaigns, that feed into the organization's overarching marketing strategy.
• Creating engaging digital content that increases customer engagement and enhances the organization's online brand.
• Implementing strategies to drive traffic to the organization's website, including SEO and PPC.
• Creating and implementing a social media policy and framework for the organization.
• Moderating all social media platforms including Twitter, Instagram and Facebook.
• Managing the digital marketing budget, including allocating budgets across different channels and platforms.
• Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs.
• Working closely with colleagues in sales and IT to ensure all activity is integrated.

Requirements:

Essentials:

• Proven experience managing a digital marketing function for an organization.
• Strong track record implementing successful digital marketing campaigns.
• Proven sales record using metrics, KPIs and OKRs.
• Experience in using ERP systems such as Microsoft Dynamics 365.
• Knowledge in digital marketing tools, CRM, CMS and related tools.
• Knowledge of website analytics tools, example Google Analytics.
• Min 5 years' Experience in Social Media Platforms: TikTok, Google, Meta and X is a must.
• E Commerce and online shopping is a must.
• Experienced in SEO and product launch optimization.
• Arabic language proficiency is a must

Desirables:

• Experience using Adobe Creative Suite
• Working knowledge of HTML, CSS, and JavaScript